Ecom Today Blog | December 1, 2020

15 steps to start a Shopify Dropshipping store

15 steps to start a Shopify Dropshipping store
15 steps to start a Shopify Dropshipping store
Dropshipping business is a great way for aspiring entrepreneurs to begin their journey in ecommerce. It is not an easy matter to purchase, store and manage inventory. Dropshipping model implies that you can sell to customers without holding any inventory. You do not have to pay for the product upfront. Thus, you can focus precisely on scaling your business and increasing sales.

Dropshipping is a flexible model which is supported by a number of e-commerce platforms. Shopify is one of such platforms. In this article we will unfold the principles of the business model and describe the main stages one needs to go through to launch an online store.

In this article we will also answer the most popular questions concerning starting a dropshipping business and give you an applicable manual on how to start, optimize and promote your store.
Dropshipping business is a great way for aspiring entrepreneurs to begin their journey in ecommerce. It is not an easy matter to purchase, store and manage inventory. Dropshipping model implies that you can sell to customers without holding any inventory. You do not have to pay for the product upfront. Thus, you can focus precisely on scaling your business and increasing sales.

Dropshipping is a flexible model which is supported by a number of e-commerce platforms. Shopify is one of such platforms. In this article we will unfold the principles of the business model and describe the main stages one needs to go through to launch an online store.

In this article we will also answer the most popular questions concerning starting a dropshipping business and give you an applicable manual on how to start, optimize and promote your store.

What is dropshipping?

Dropshipping is a business model which lets the store sell directly to consumers without stocking inventory. In other words, you do not need to have your warehouses and shop goods yourself. You simply import the supplier's product to your store, launch ads and receive orders. Then you pay a part of your profits from the sale to the supplier, and he sends the product to the customer. Thus, you earn a margin.
What is dropshipping?
Dropshipping is a business model which lets the store sell directly to consumers without stocking inventory. In other words, you do not need to have your warehouses and shop goods yourself. You simply import the supplier's product to your store, launch ads and receive orders. Then you pay a part of your profits from the sale to the supplier, and he sends the product to the customer. Thus, you earn a margin.
What is dropshipping?
This is why dropshipping is considered to be one of the easiest ecommerce business models today. It also does not imply huge investment on the first steps.
This is why dropshipping is considered to be one of the easiest ecommerce business models today. It also does not imply huge investment on the first steps.

What is Shopify?

Shopify is one of the leading ecommerce platforms which includes everything you need to create an online store. It allows entrepreneurs to start their own business with zero experience and minimum investment. The platform gives access to a variety of mobile responsive themes and widgets. It has probably never been so easy to create a beautiful and unique online store and promote your brand.
What is Shopify?
Shopify is one of the leading ecommerce platforms which includes everything you need to create an online store. It allows entrepreneurs to start their own business with zero experience and minimum investment. The platform gives access to a variety of mobile responsive themes and widgets. It has probably never been so easy to create a beautiful and unique online store and promote your brand.

Advantages of Shopify

Shopify is the world's most popular ecommerce platform with more than half a million entrepreneurs using it. It is highly functional, user-friendly and easy to customize. If necessary, more functions may be found on the Shopify App Store, or one may address the coding specialist. We have already listed the main pros of using Shopify in our article «Shopify – the best platform for starting your online store».
Advantages of Shopify
Shopify is the world's most popular ecommerce platform with more than half a million entrepreneurs using it. It is highly functional, user-friendly and easy to customize. If necessary, more functions may be found on the Shopify App Store, or one may address the coding specialist. We have already listed the main pros of using Shopify in our article «Shopify – the best platform for starting your online store».
Advantages of Shopify

Why do we recommend starting your dropshipping business with Shopify?

Basically, Shopify is the backbone of your business – the skeleton you need to design, launch and maintain. Shopify, in turn, allows your store to work correctly while you are focused on growing and scaling it.

To summarise the above mentioned, dropshipping is a perfect business model for beginners, and Shopify is the easiest in use and a highly functional platform to maintain and scale your business. With Shopify you have no worries about excess or lack of inventory, since the required quantity of goods is ordered right after the order is placed and paid. This is probably the main difference of such business models from the traditional ones, that imply production and distribution of products or bulk purchases.
Why do we recommend starting your dropshipping business with Shopify?
Basically, Shopify is the backbone of your business – the skeleton you need to design, launch and maintain. Shopify, in turn, allows your store to work correctly while you are focused on growing and scaling it.

To summarise the above mentioned, dropshipping is a perfect business model for beginners, and Shopify is the easiest in use and a highly functional platform to maintain and scale your business. With Shopify you have no worries about excess or lack of inventory, since the required quantity of goods is ordered right after the order is placed and paid. This is probably the main difference of such business models from the traditional ones, that imply production and distribution of products or bulk purchases.
Why do we recommend starting your dropshipping business with Shopify?

15 steps to start your Shopify Dropshipping store in 2021

15 steps to start your Shopify Dropshipping store in 2021

1. Attitude and planning

Though dropshipping is a relatively simple ecommerce business model, it still requires responsibility to start working. You can test the niche yourself, but as soon as you understand you are making progress, you will inevitably have to delegate some processes to your partner or employees.

Searching for new products, working on ad creatives, Facebook ads, shipping, customer support, etc — all these aspects require constant improving and attention. Besides, as soon as your store reaches a high traffic number, you will need an assistant. You can contact us via Telegram to get support.

Before launching the store, you should understand you will not make much traffic right after publishing it. You will surely need advertising to attract potential clients.

When planning an advertising campaign, you need to decide which platform you will use. You will also have to calculate whether you use one or several sites. If you just started your dropshipping business, we strongly recommend to begin with just one platform to learn the peculiarities of the whole process and not spend a fortune on useless ads.

To ensure your business is profitable, firstly, you must know where and how to advertise your products. Secondly, you need to form a monthly, weekly or even daily budget for your advertising campaigns. And most importantly, you must clearly understand how your revenue and expenditure aspects are formed. These aspects are also formed by advertising costs, added applications, cost of goods and Shopify commissions. If you plan to use Facebook as the main advertising platform, we recommend starting from a $1000 budget.

The marketing budget mainly depends on your skills and experience in setting up advertising, but also on luck to some extent. If the product does well on sale, you can pay for future advertising campaigns with the money from the sale. Though it does not matter how scrupulous you were in choosing marketing strategy, if your ads are not catchy and creative enough to sell the product, budget might be used ineffectively.
1. Attitude and planning
Though dropshipping is a relatively simple ecommerce business model, it still requires responsibility to start working. You can test the niche yourself, but as soon as you understand you are making progress, you will inevitably have to delegate some processes to your partner or employees.

Searching for new products, working on ad creatives, Facebook ads, shipping, customer support, etc — all these aspects require constant improving and attention. Besides, as soon as your store reaches a high traffic number, you will need an assistant. You can contact us via Telegram to get support.

Before launching the store, you should understand you will not make much traffic right after publishing it. You will surely need advertising to attract potential clients.

When planning an advertising campaign, you need to decide which platform you will use. You will also have to calculate whether you use one or several sites. If you just started your dropshipping business, we strongly recommend to begin with just one platform to learn the peculiarities of the whole process and not spend a fortune on useless ads.

To ensure your business is profitable, firstly, you must know where and how to advertise your products. Secondly, you need to form a monthly, weekly or even daily budget for your advertising campaigns. And most importantly, you must clearly understand how your revenue and expenditure aspects are formed. These aspects are also formed by advertising costs, added applications, cost of goods and Shopify commissions. If you plan to use Facebook as the main advertising platform, we recommend starting from a $1000 budget.

The marketing budget mainly depends on your skills and experience in setting up advertising, but also on luck to some extent. If the product does well on sale, you can pay for future advertising campaigns with the money from the sale. Though it does not matter how scrupulous you were in choosing marketing strategy, if your ads are not catchy and creative enough to sell the product, budget might be used ineffectively.

2. Searching for the products

One of the main factors to be taken into account for successful dropshipping business is the right product. You need to search and test products and then analyze which products have potential. A winning product is the product that your target audience loves. Such a product should stick to certain criteria. We have already shared the secrets of finding a winning product in our article.

Since you do not have your own warehouse where your goods are stored, you should decide who will supply the goods for sale. Most dropshippers begin with suppliers on Aliexpress.

You should also choose the type of the store. There are three main types: one product store (sells only 1 product), general store (with a huge variety of goods which do not belong to a particular niche) and niche (implies selling products presented in one niche). The main benefit of such stores is that you can test various products, identify top and worst-selling ones, and then create a one product store or sell only those that give you high profits. To learn more about each type and decide which store will suit your interest read our article «Types of dropshipping stores: one product, general, niche».
2. Searching for the products
One of the main factors to be taken into account for successful dropshipping business is the right product. You need to search and test products and then analyze which products have potential. A winning product is the product that your target audience loves. Such a product should stick to certain criteria. We have already shared the secrets of finding a winning product in our article.

Since you do not have your own warehouse where your goods are stored, you should decide who will supply the goods for sale. Most dropshippers begin with suppliers on Aliexpress.

You should also choose the type of the store. There are three main types: one product store (sells only 1 product), general store (with a huge variety of goods which do not belong to a particular niche) and niche (implies selling products presented in one niche). The main benefit of such stores is that you can test various products, identify top and worst-selling ones, and then create a one product store or sell only those that give you high profits. To learn more about each type and decide which store will suit your interest read our article «Types of dropshipping stores: one product, general, niche».
2. Searching for the products

3. Choose the name and a domain for your store

Right after you select the products for your store, you need to choose its name. It should be simple, catchy, creative and easy to remember.

To make it easier, Shopify offers an online business name generator. To generate the name the service asks to describe your brand in one word and enter it into the shop name generator. You will be shown the list of names to choose from. This option will significantly save your time and effort.

After choosing the combination of words you like you need to find an available .com domain. You can easily do it using a domain registrar like Namecheap or GoDaddy. Also do not forget to create an email like support@websitename.com.
3. Choose the name and a domain for your store
Right after you select the products for your store, you need to choose its name. It should be simple, catchy, creative and easy to remember.

To make it easier, Shopify offers an online business name generator. To generate the name the service asks to describe your brand in one word and enter it into the shop name generator. You will be shown the list of names to choose from. This option will significantly save your time and effort.

After choosing the combination of words you like you need to find an available .com domain. You can easily do it using a domain registrar like Namecheap or GoDaddy. Also do not forget to create an email like support@websitename.com.

4. Creating a Shopify account

Creating an account for your store on Shopify is a simple and quick process. To get started, you need to open the Shopify home page. Once you load the page, you will see a blank field at the top of the screen where you will need to enter your email address.
4. Creating a Shopify account
Creating an account for your store on Shopify is a simple and quick process. To get started, you need to open the Shopify home page. Once you load the page, you will see a blank field at the top of the screen where you will need to enter your email address.
Creating a Shopify account
Enter your email address in the blank field (we recommend creating a separate email for your store, as you will receive a huge number of notifications). You will then be asked to create a password for your account and enter the name you chose for your online store. Next, you need to answer a few questions about your ecommerce experience and fill in some personal details.
Enter your email address in the blank field (we recommend creating a separate email for your store, as you will receive a huge number of notifications). You will then be asked to create a password for your account and enter the name you chose for your online store. Next, you need to answer a few questions about your ecommerce experience and fill in some personal details.

5. Design your Shopify store

When it comes to website design, we highlight three main aspects to take into account: choosing a Shopify theme, fonts, color scheme, and designing a logo.

  1. Choosing Shopify theme
The platform offers numerous free and paid themes. In case you start your ecommerce journey, we recommend these themes:

If your online store already started bringing money, you can switch to paid themes. They will offer a wider range of functions and make your store unique. To choose the convenient and robust one, study the list of popular paid themes on Shopify, then read reviews, try several of them. Keep in mind that if you install a theme with right code and no errors, your site will show excellent speed results.
5. Design your Shopify store
When it comes to website design, we highlight three main aspects to take into account: choosing a Shopify theme, fonts, color scheme, and designing a logo.

  1. Choosing Shopify theme
The platform offers numerous free and paid themes. In case you start your ecommerce journey, we recommend these themes:

If your online store already started bringing money, you can switch to paid themes. They will offer a wider range of functions and make your store unique. To choose the convenient and robust one, study the list of popular paid themes on Shopify, then read reviews, try several of them. Keep in mind that if you install a theme with right code and no errors, your site will show excellent speed results.
Design your Shopify store
2. Defining fonts and colors

Color palette is one of the most important factors that influences your sales. A customer is more likely to make a purchase if he/she finds the design attractive and credible. Use light colors: orange, yellow, blue, light green. Use them for buttons, links, headings. You can also apply the chosen color when creating a logo.
2. Defining fonts and colors

Color palette is one of the most important factors that influences your sales. A customer is more likely to make a purchase if he/she finds the design attractive and credible. Use light colors: orange, yellow, blue, light green. Use them for buttons, links, headings. You can also apply the chosen color when creating a logo.
Defining fonts and colors
3. Creating logo

Logo is a special element that reflects the uniqueness of your brand. It is also the first association with your store. One may find creating a logo is a difficult and time-consuming task. However, with the help of free online logo makers it becomes easier to create one. All you need to do is experiment with fonts, colors, icons and composition. We recommend to use free online logo design services:

1. Hatchful
2. Oberlo Logo Maker
3. Canva
4. Ucraft
5. Hipster Logo Generator (free up to 600 X 500 px)
6. MarkMaker
7. Vektr
8. Design Free Logo (most are free)
9. Envato Elements
10. Logo garden

If you need a professionally designed logo or a creative video, our experts will help you. Our designers will carefully listen to your requirements and create a perfect logo / video that will convey your brand identity. Logo design includes:

  • Modern and 100% unique design;
  • Several logo options;
  • Source and vector files (AI, EPS) that allow you to resize your logo design with the same quality (it would be impossible with JPG and PNG formats).
3. Creating logo

Logo is a special element that reflects the uniqueness of your brand. It is also the first association with your store. One may find creating a logo is a difficult and time-consuming task. However, with the help of free online logo makers it becomes easier to create one. All you need to do is experiment with fonts, colors, icons and composition. We recommend to use free online logo design services:

1. Hatchful
2. Oberlo Logo Maker
3. Canva
4. Ucraft
5. Hipster Logo Generator (free up to 600 X 500 px)
6. MarkMaker
7. Vektr
8. Design Free Logo (most are free)
9. Envato Elements
10. Logo garden

If you need a professionally designed logo or a creative video, our experts will help you. Our designers will carefully listen to your requirements and create a perfect logo / video that will convey your brand identity. Logo design includes:

  • Modern and 100% unique design;
  • Several logo options;
  • Source and vector files (AI, EPS) that allow you to resize your logo design with the same quality (it would be impossible with JPG and PNG formats).

6. Creating Pages

Pages are placed on your website to let your customer easily find necessary information regarding shipping and delivery time, terms of return and refund. Your store should have the following pages:

  • About us - company page;
  • Contact us - page with contact form;
  • FAQ - a page with frequently asked questions and answers to them;
  • Track your order - a page with a link to a service for tracking parcels;
  • Shipping & Delivery - information on terms and conditions of delivery;
  • Returns & Refunds - information on return conditions;
  • Terms of service - user agreement;
  • Privacy policy.
6. Creating Pages
Pages are placed on your website to let your customer easily find necessary information regarding shipping and delivery time, terms of return and refund. Your store should have the following pages:

  • About us - company page;
  • Contact us - page with contact form;
  • FAQ - a page with frequently asked questions and answers to them;
  • Track your order - a page with a link to a service for tracking parcels;
  • Shipping & Delivery - information on terms and conditions of delivery;
  • Returns & Refunds - information on return conditions;
  • Terms of service - user agreement;
  • Privacy policy.

7. Adding products to your store

Once you are familiar with the design of your Shopify store, you need to add some products. You should give a certain name to the category. For example, if you are starting an online business selling T-shirts, just name the category «T-shirts».

Moving further, you need to add products. With Oberlo or DSers you will not need to add products to your store manually since the application works like this: you just insert a link to the product from Aliexpress, change the name, description, set your prices and select images. In just a few clicks, the product is added to your store, interaction is established between your supplier and the store. You can then easily track the quantity of goods, place and send orders.

For beginners, we recommend importing 5-20 products and highlighting the best 1-3 of them. The latter you will use in advertising, and the rest are needed to make the store look more natural.
7. Adding products to your store
Once you are familiar with the design of your Shopify store, you need to add some products. You should give a certain name to the category. For example, if you are starting an online business selling T-shirts, just name the category «T-shirts».

Moving further, you need to add products. With Oberlo or DSers you will not need to add products to your store manually since the application works like this: you just insert a link to the product from Aliexpress, change the name, description, set your prices and select images. In just a few clicks, the product is added to your store, interaction is established between your supplier and the store. You can then easily track the quantity of goods, place and send orders.

For beginners, we recommend importing 5-20 products and highlighting the best 1-3 of them. The latter you will use in advertising, and the rest are needed to make the store look more natural.
Adding products to your store

8. Writing descriptions and editing photos

Though your website design is important, focusing all your effort on it will be a huge mistake. Your product is exactly what makes sales. Catchy and well-written descriptions of the product will generate customers interest, improve your SEO and attract target audience.

To create descriptions for the products, you should have a template structure and stick to it. For example:

  • Store advantages
  • Catchy headline
  • Description of the problem
  • Providing a solution
  • List of product advantages
  • Call to action
  • Social proof, guarantees
  • Additional information about the product (size, weight, instructions, etc.)
The main target of the description is to direct the user to cart and checkout. To make it happen descriptions could contain a well-written text, photographs and gifs. But remember, less is more – do not overload the page with unnecessary information.
8. Writing descriptions and editing photos
Though your website design is important, focusing all your effort on it will be a huge mistake. Your product is exactly what makes sales. Catchy and well-written descriptions of the product will generate customers interest, improve your SEO and attract target audience.

To create descriptions for the products, you should have a template structure and stick to it. For example:

  • Store advantages
  • Catchy headline
  • Description of the problem
  • Providing a solution
  • List of product advantages
  • Call to action
  • Social proof, guarantees
  • Additional information about the product (size, weight, instructions, etc.)
The main target of the description is to direct the user to cart and checkout. To make it happen descriptions could contain a well-written text, photographs and gifs. But remember, less is more – do not overload the page with unnecessary information.

9. Apps setup

When your store is ready, filled with products, it is time to set up some apps. These apps will simplify ordering, automate email marketing, increase conversion and average order value.

Shopify apps come in both paid and free options, but many apps provide trial periods ranging from 7 to 30 days. If your budget is tight, free Shopify apps are a great start-up solution for your business. Opt for the apps that supposedly guarantee you to achieve better results.

We recommend to install the following applications:

  • Abandonment Protector;
  • Currency Converter;
  • Sticky Add To Cart;
  • Loox Reviews;
  • Discounted Pricing;
  • VITALS.
9. Apps setup
When your store is ready, filled with products, it is time to set up some apps. These apps will simplify ordering, automate email marketing, increase conversion and average order value.

Shopify apps come in both paid and free options, but many apps provide trial periods ranging from 7 to 30 days. If your budget is tight, free Shopify apps are a great start-up solution for your business. Opt for the apps that supposedly guarantee you to achieve better results.

We recommend to install the following applications:

  • Abandonment Protector;
  • Currency Converter;
  • Sticky Add To Cart;
  • Loox Reviews;
  • Discounted Pricing;
  • VITALS.
App setup

10. Setting up the store and connecting payment system

Then you need to edit some settings: delivery, notifications, checkout, payment providers, etc.
10. Setting up the store and connecting payment system
Then you need to edit some settings: delivery, notifications, checkout, payment providers, etc.
Setting up the store and connecting payment system
1. Terms of delivery

It is really important to have clear shipping rates in your store. We recommend that you always offer free shipping regardless of the recipient country. Various shipping conditions for various regions may lead to confusion. We advise you to include shipping costs in the item price and make shipping free. For example, if you are planning to sell T-shirts for $20, raise it up to $25 and offer free shipping. You can set up free shipping in the "Shipping" tab in Shopify settings.

Then delete all shipping zones and add "Free international Shipping" to the section "Rest of the world". After that you select "Rate: Free shipping rate" and you're done.

2. Information for clients in checkout

When starting your own dropshipping store, you need to make sure that you have created all the necessary pages. Shopify offers a useful tool that automatically generates a standardized privacy and return policy, and user agreement for your store. You'd better insert information from Pages there.
1.Terms of delivery

It is really important to have clear shipping rates in your store. We recommend that you always offer free shipping regardless of the recipient country. Various shipping conditions for various regions may lead to confusion. We advise you to include shipping costs in the item price and make shipping free. For example, if you are planning to sell T-shirts for $20, raise it up to $25 and offer free shipping. You can set up free shipping in the "Shipping" tab in Shopify settings.

Then delete all shipping zones and add "Free international Shipping" to the section "Rest of the world". After that you select "Rate: Free shipping rate" and you're done.

2. Information for clients in checkout

When starting your own dropshipping store, you need to make sure that you have created all the necessary pages. Shopify offers a useful tool that automatically generates a standardized privacy and return policy, and user agreement for your store. You'd better insert information from Pages there.
Information for clients in checkout
3. Payment information

This is a very important step as it determines the way you will receive payments from your customers. First and foremost, add a payment method. To do it go to the "Settings" page in Shopify, select "Payment providers" tab on the left and add your payment terms.

Shopify supports a large number of payment systems. We suggest you use Stripe, since it is defined by level one PCI certification which is the highest level of certification among payment systems. The system provides high-speed processing of payments, safety of transactions and can be easily integrated with websites and online stores.
3. Payment information

This is a very important step as it determines the way you will receive payments from your customers. First and foremost, add a payment method. To do it go to the "Settings" page in Shopify, select "Payment providers" tab on the left and add your payment terms.

Shopify supports a large number of payment systems. We suggest you use Stripe, since it is defined by level one PCI certification which is the highest level of certification among payment systems. The system provides high-speed processing of payments, safety of transactions and can be easily integrated with websites and online stores.

11. Launching and testing the store

This is a surprisingly fast and easy step, but you need to check two points before launching your store. First, remove all the passwords from your store. It may sound strange now. Launching a password-protected ad on your site can prevent anyone from seeing and purchasing products by clicking on the link in the ad post. To do this, in your Shopify account, go to Online Store -> Preferences and scroll down the page until you see the box. Make sure the box is unchecked and click Save at the bottom of the page.
11. Launching and testing the store
This is a surprisingly fast and easy step, but you need to check two points before launching your store. First, remove all the passwords from your store. It may sound strange now. Launching a password-protected ad on your site can prevent anyone from seeing and purchasing products by clicking on the link in the ad post. To do this, in your Shopify account, go to Online Store -> Preferences and scroll down the page until you see the box. Make sure the box is unchecked and click Save at the bottom of the page.
Launching and testing the store
Secondly, after publishing the store, check if all the elements function properly on both PC and mobile device. Add the item to your cart and go to the stage of filling out the billing information to make sure your future customers will not have problems at the checkout.

If you have reached this point, congratulations! Next, you need to focus on optimizing the speed of your Shopify store. It's no wonder that the higher the loading speed of the site, the more visitors it is able to "retain" on the online store, and, as a result, more people will reach the checkout page and make purchases.
Secondly, after publishing the store, check if all the elements function properly on both PC and mobile device. Add the item to your cart and go to the stage of filling out the billing information to make sure your future customers will not have problems at the checkout.

If you have reached this point, congratulations! Next, you need to focus on optimizing the speed of your Shopify store. It's no wonder that the higher the loading speed of the site, the more visitors it is able to "retain" on the online store, and, as a result, more people will reach the checkout page and make purchases.

12. Making ad creatives for advertising

One of the most important steps in starting a dropshipping store is ad creatives. There are several creative options: images, slideshows, videos, videos with captions, animations, mixed creatives. To find out which type of creatives your target audience will be interested in, we recommend analysing your competitors' creatives.

More often than not, video creatives are used in Facebook advertising as they significantly increase the conversion of advertising campaigns so that you can easily attract users attention and tell them about the uniqueness of your product and which potential problem it solves.

Facebook and Instagram are highly competitive platforms in terms of ads. Thus, you should always search for creative ways to present your product, find an unprecedented competitive advantage.

You can edit the video yourself using various video editors such as Animoto, Camtasia, Adobe Premiere, etc. But the safest bet is to order creatives from our specialists. We will create unique and dynamic creatives that will certainly attract attention of your target audience and bring you sales.
12. Making ad creatives for advertising
One of the most important steps in starting a dropshipping store is ad creatives. There are several creative options: images, slideshows, videos, videos with captions, animations, mixed creatives. To find out which type of creatives your target audience will be interested in, we recommend analysing your competitors' creatives.

More often than not, video creatives are used in Facebook advertising as they significantly increase the conversion of advertising campaigns so that you can easily attract users attention and tell them about the uniqueness of your product and which potential problem it solves.

Facebook and Instagram are highly competitive platforms in terms of ads. Thus, you should always search for creative ways to present your product, find an unprecedented competitive advantage.

You can edit the video yourself using various video editors such as Animoto, Camtasia, Adobe Premiere, etc. But the safest bet is to order creatives from our specialists. We will create unique and dynamic creatives that will certainly attract attention of your target audience and bring you sales.
Making ad creatives for advertising

13. Setting up and launching advertising campaigns

Advertising strategy is one of the crucial steps in creating an online store. You need to figure out how set up and run advertising campaigns on Facebook in order to avoid rejects of ads and bans. At this stage your store must be fully verified, the payment system must also be connected. Before launching ads, do determine who your target audience is: their age, interests, location. Also make sure your suppliers ship to the country where you want to advertise.

Next, start testing your products one at a time: select most relevant audiences, create multiple creatives, and launch. In 2-3 days, depending on your daily budget, you can analyze the results obtained. Don't expect a constant stream of sales when working with a new pixel. You need to analyze not just the number of purchases, but also the number of checkouts, abandoned carts, and the CTR of your ads. At first, you will spend money getting data which tools work and which do not.

In case you start getting steady sales, be sure to scale those ad groups that perform best. We also recommend you to read more about setting up Facebook ad campaigns. If you already have experience and need advice on setting up Facebook ads for your dropshipping store, you can get professional advice from us by contacting us on Telegram.
13. Setting up and launching advertising campaigns
Advertising strategy is one of the crucial steps in creating an online store. You need to figure out how set up and run advertising campaigns on Facebook in order to avoid rejects of ads and bans. At this stage your store must be fully verified, the payment system must also be connected. Before launching ads, do determine who your target audience is: their age, interests, location. Also make sure your suppliers ship to the country where you want to advertise.

Next, start testing your products one at a time: select most relevant audiences, create multiple creatives, and launch. In 2-3 days, depending on your daily budget, you can analyze the results obtained. Don't expect a constant stream of sales when working with a new pixel. You need to analyze not just the number of purchases, but also the number of checkouts, abandoned carts, and the CTR of your ads. At first, you will spend money getting data which tools work and which do not.

In case you start getting steady sales, be sure to scale those ad groups that perform best. We also recommend you to read more about setting up Facebook ad campaigns. If you already have experience and need advice on setting up Facebook ads for your dropshipping store, you can get professional advice from us by contacting us on Telegram.
Setting up and launching advertising campaigns

14. Customer support

Providing good customer support is one of the most important elements in dropshipping business. If you don't pay enough attention to it, you can suffer huge financial losses. Refunds, disputes, business complaints are often the main reasons for stopping online stores.

Customer service plays a key role in dropshipping as it is the only tool in resolving the problems with unsatisfied customers. If you do not respond to customer requests, they will solve the problems on their own by contacting the bank with a request to return the money. Your customers are interested not only in purchasing goods, but also in the simple and transparent system of returns, processing requests, receiving fast answers by mail, etc.
14. Customer support
Providing good customer support is one of the most important elements in dropshipping business. If you don't pay enough attention to it, you can suffer huge financial losses. Refunds, disputes, business complaints are often the main reasons for stopping online stores.

Customer service plays a key role in dropshipping as it is the only tool in resolving the problems with unsatisfied customers. If you do not respond to customer requests, they will solve the problems on their own by contacting the bank with a request to return the money. Your customers are interested not only in purchasing goods, but also in the simple and transparent system of returns, processing requests, receiving fast answers by mail, etc.

15. Analytics, automation and scaling

You have already found your bestseller? Congratulations! In this case, it's time to scale advertising of this product and constantly analyze the sales dynamics. Whether you have a clear winning product or not, never stop testing new products. A product can gain popularity for weeks and then instantly become useless. Don't forget that ecommerce is one of the most dynamic and changing areas.

Continue working on the automation of all processes, start outsourcing some tasks whenever possible. Make sure you constantly learn, read relevant articles, study videos on Youtube, in order to be aware of all the innovations. Your results will directly depend on your knowledge and practical experience, so keep working.

Your success will also greatly depend on your upfront investment. No matter how smart and experienced you are, with $100 on your card you won't be able to achieve any results. Those who reach serious turnover from $5,000-10,000 per day spend thousands of dollars on Facebook ads every day, so be prepared to invest in your business. With a competent approach, your investments will pay off over time.
15. Analytics, automation and scaling
You have already found your bestseller? Congratulations! In this case, it's time to scale advertising of this product and constantly analyze the sales dynamics. Whether you have a clear winning product or not, never stop testing new products. A product can gain popularity for weeks and then instantly become useless. Don't forget that ecommerce is one of the most dynamic and changing areas.

Continue working on the automation of all processes, start outsourcing some tasks whenever possible. Make sure you constantly learn, read relevant articles, study videos on Youtube, in order to be aware of all the innovations. Your results will directly depend on your knowledge and practical experience, so keep working.

Your success will also greatly depend on your upfront investment. No matter how smart and experienced you are, with $100 on your card you won't be able to achieve any results. Those who reach serious turnover from $5,000-10,000 per day spend thousands of dollars on Facebook ads every day, so be prepared to invest in your business. With a competent approach, your investments will pay off over time.
Analytics, automation and scaling
And here we are! We've covered the basic steps to launching a Shopify dropshipping store in 2021. You should now have a clear view of what you need to go through before you start getting your first sales.

If you want to minimize risks and be sure that your store contains relevant products, works correctly, we offer you a prebuilt dropshipping store service to let you start your entrepreneurial journey. You will get a fully functional ecommerce website that is optimized to build your brand and sell your products all over the world.

We hope that we managed to show you the whole algorithm of starting your dropshipping business. Do not give up and do as much as you can to continue growing and developing.

For any questions, you can always contact us on Telegram (@ecomtodaysupport).
And here we are! We've covered the basic steps to launching a Shopify dropshipping store in 2021. You should now have a clear view of what you need to go through before you start getting your first sales.

If you want to minimize risks and be sure that your store contains relevant products, works correctly, we offer you a prebuilt dropshipping store service to let you start your entrepreneurial journey. You will get a fully functional ecommerce website that is optimized to build your brand and sell your products all over the world.

We hope that we managed to show you the whole algorithm of starting your dropshipping business. Do not give up and do as much as you can to continue growing and developing.

For any questions, you can always contact us on Telegram (@ecomtodaysupport).
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Useful links

ecomlife.pro/services – prebuilt dropshipping stores, Shopify store development, store review, video editing and other services.

@shopifyeasy – our fast-growing Ecommerce & Dropshipping community.

@ecomtoday_en – information channel with useful articles and topical news.
Useful links

ecomlife.pro/services – prebuilt dropshipping stores, Shopify store development, store review, video editing and other services.

@shopifyeasy – our fast-growing Ecommerce & Dropshipping community.

@ecomtoday_en – information channel with useful articles and topical news.

In our Ecommerce Community, we unite everyone who shares an interest in selling items online and wants to enhance knowledge in this area.
In our Ecommerce Community, we unite everyone who shares an interest in selling items online and wants to enhance knowledge in this area.