Ecom Today Blog | December 13, 2020

7 essential Shopify Dropshipping apps

7 essential Shopify Dropshipping apps
Shopify apps
When starting an online store in most cases the budget is limited. Therefore, money should be used consistently on the most necessary apps. Installed applications may vary from store to store as the choice depends on the specifics of each business. But we compiled a universal list of necessary apps for your Shopify store.
When starting an online store in most cases the budget is limited. Therefore, money should be used consistently on the most necessary apps. Installed applications may vary from store to store as the choice depends on the specifics of each business. But we compiled a universal list of necessary apps for your Shopify store.

  1. Importing products

First and foremost, you might need an application to optimize order fulfilment process.

It is good news that you do not have to process orders yourself. All you do is install an app and it automatically fills in necessary information about the order and links it to the supplier. All you do is pay for the order (which also may be done almost automatically).

Oberlo

This app has specially been designed for Shopify to help entrepreneurs import products to an online store from AliExpress or Oberlo. Since Oberlo integrates directly with Shopify, the entire process of importing products, placing and paying for orders is automated and requires no effort.
  1. Importing products
First and foremost, you might need an application to optimize order fulfilment process.

It is good news that you do not have to process orders yourself. All you do is install an app and it automatically fills in necessary information about the order and links it to the supplier. All you do is pay for the order (which also may be done almost automatically).

Oberlo

This app has specially been designed for Shopify to help entrepreneurs import products to an online store from AliExpress or Oberlo. Since Oberlo integrates directly with Shopify, the entire process of importing products, placing and paying for orders is automated and requires no effort.
 Oberlo
DSers

DSers is the official Aliexpress dropshipping app. Unlike Oberlo and Dropified, it is free and has the following features:

  • importing products from Aliexpress;
  • placing bulk orders;
  • automatic ordering;
  • unlimited number of orders per month;
  • setting up various delivery methods;
  • tracking delivery;
  • control of stocks and price changes;
  • managing multiple stores from one DSers account.
DSers

DSers is the official Aliexpress dropshipping app. Unlike Oberlo and Dropified, it is free and has the following features:

  • importing products from Aliexpress;
  • placing bulk orders;
  • automatic ordering;
  • unlimited number of orders per month;
  • setting up various delivery methods;
  • tracking delivery;
  • control of stocks and price changes;
  • managing multiple stores from one DSers account.
 Dsers
You can test both Oberlo and DSers to find out which one is more convenient for you. We will soon post an article comparing these applications.
You can test both Oberlo and DSers to find out which one is more convenient for you. We will soon post an article comparing these applications.

2. Reviews

Reviews on the product page significantly increase conversion rate. After looking at the real product photos your potential buyer is more likely to make a purchase decision.

Imagine a situation, you need a product and spot it in two stores. The one has a good description, rating and real photos, while another one does not. We bet you choose the first store.

Loox

With this app you can easily add reviews with photos to your product pages. You just need to select reviews on Aliexpress – the rest work Loox will do for you.

In addition, Loox allows you to send automated emails asking a customer to write a product review. You can offer discounts to your customers for submitting reviews with photos. What is more, with Loox you can moderate the reviews received – you decide which ones will be published. You can also add all reviews on a separate page.
2. Reviews
Reviews on the product page significantly increase conversion rate. After looking at the real product photos your potential buyer is more likely to make a purchase decision.

Imagine a situation, you need a product and spot it in two stores. The one has a good description, rating and real photos, while another one does not. We bet you choose the first store.

Loox

With this app you can easily add reviews with photos to your product pages. You just need to select reviews on Aliexpress – the rest work Loox will do for you.

In addition, Loox allows you to send automated emails asking a customer to write a product review. You can offer discounts to your customers for submitting reviews with photos. What is more, with Loox you can moderate the reviews received – you decide which ones will be published. You can also add all reviews on a separate page.
 Reviews
One more substantial advantage of this app is the opportunity to translate reviews into English, French, German, Spanish, Portuguese, Italian, Russian, Turkish and Dutch.

Ali Reviews

Ali Reviews is another useful app for anyone who does dropshipping with AliExpress. It also makes it easy to import reviews from AliExpress into your store. It functions just the same as Loox, but varies in design.
One more substantial advantage of this app is the opportunity to translate reviews into English, French, German, Spanish, Portuguese, Italian, Russian, Turkish and Dutch.

Ali Reviews

Ali Reviews is another useful app for anyone who does dropshipping with AliExpress. It also makes it easy to import reviews from AliExpress into your store. It functions just the same as Loox, but varies in design.
Ali reviews

3. Upsell

Upsell is a real necessity for your store since for $20-30 per month, you can significantly increase your ROI, average order value and total revenue. There are 4 main types of upselling:

  • before checkout on the product page;
  • when adding an item to the cart;
  • after placing an order;
  • post-upsell via email marketing and retargeting.

1. Upsell before checkout on product page

In this case, right on the product page, we offer to buy several units of one product, or an additional product. The potential customer receives a discount when the order amount increases. This option can be implemented using the applications Discounted Pricing, VITALS (Volume Discounts and Product Bundles functions), Frequently Bought Together.
3. Upsell
Upsell is a real necessity for your store since for $20-30 per month, you can significantly increase your ROI, average order value and total revenue. There are 4 main types of upselling:

  • before checkout on the product page;
  • when adding an item to the cart;
  • after placing an order;
  • post-upsell via email marketing and retargeting.

1. Upsell before checkout on product page

In this case, right on the product page, we offer to buy several units of one product, or an additional product. The potential customer receives a discount when the order amount increases. This option can be implemented using the applications Discounted Pricing, VITALS (Volume Discounts and Product Bundles functions), Frequently Bought Together.
 Upsell before checkout
2. Upsell when adding an item to the cart

To do it you can use the Discounted Upsells app, which works the following way: when a site visitor clicks "Add To Cart", a window with an offer to buy a second similar or complementary item at a discount pops up.
2. Upsell when adding an item to the cart

To do it you can use the Discounted Upsells app, which works the following way: when a site visitor clicks "Add To Cart", a window with an offer to buy a second similar or complementary item at a discount pops up.
 Upsell when adding to cart
You can customize application settings and the appearance of the pop-up window yourself. In any case, this is a great way to raise your AOV, especially in a niche store. You can also consider such applications as Also Bought Cross Sell, Limespot Personalizer.

3. Upsell after ordering

After the buyer has paid for the order, he goes to "Thank You Page" and is offered to buy additional goods at a discount.
You can customize application settings and the appearance of the pop-up window yourself. In any case, this is a great way to raise your AOV, especially in a niche store. You can also consider such applications as Also Bought Cross Sell, Limespot Personalizer.

3. Upsell after ordering

After the buyer has paid for the order, he goes to "Thank You Page" and is offered to buy additional goods at a discount.
 Upsell after ordering
We can also offer the same product that the customer has already bought, or any other complementary product at a discount. When forming a discount, it is important to take into account the cost of purchase and shipping so that upsell brings you profit. This feature can be implemented using Zipify OneClickUpsell or Sweet Upsell (we recommend the second app, though it is less known, it is relatively cheaper).

4. Post-upsell via email marketing and retargeting.

This option is suitable for those who have a one-product store or a niche store.
We can also offer the same product that the customer has already bought, or any other complementary product at a discount. When forming a discount, it is important to take into account the cost of purchase and shipping so that upsell brings you profit. This feature can be implemented using Zipify OneClickUpsell or Sweet Upsell (we recommend the second app, though it is less known, it is relatively cheaper).

4. Post-upsell via email marketing and retargeting.

This option is suitable for those who have a one-product store or a niche store.

4. Email marketing

Email marketing is an essential tool for every Shopify online store owner. Mailing lists may be suitable for a number of targets:

  • Convert site visitors who left their contacts into potential customers;
  • Foster existing customers repeat purchases;
  • Make your customers more loyal as they have information about the products.
4. Email marketing
Email marketing is an essential tool for every Shopify online store owner. Mailing lists may be suitable for a number of targets:

  • Convert site visitors who left their contacts into potential customers;
  • Foster existing customers repeat purchases;
  • Make your customers more loyal as they have information about the products.
Email marketing
More often than not, depending on the settings of your Shopify store, the customer leaves their email address. This address can further be used not only to send notifications about the order status, but also to send email sequences aimed at repeating sales.

With this feature you can divide your contact list into groups and send emails with more products and promo codes at different intervals of time. For example, the email may be sent after 1 hour from the time of purchase, after 1-2 days, or after product delivery.

You will also be given detailed statistics for each campaign sent. It will include delivery speed, spam reports, link clicks, unsubscribes and etc. Apps such as Omnisend, Klaviyo, SmartrMail, Seguno can be used to automate the process of email marketing.
More often than not, depending on the settings of your Shopify store, the customer leaves their email address. This address can further be used not only to send notifications about the order status, but also to send email sequences aimed at repeating sales.

With this feature you can divide your contact list into groups and send emails with more products and promo codes at different intervals of time. For example, the email may be sent after 1 hour from the time of purchase, after 1-2 days, or after product delivery.

You will also be given detailed statistics for each campaign sent. It will include delivery speed, spam reports, link clicks, unsubscribes and etc. Apps such as Omnisend, Klaviyo, SmartrMail, Seguno can be used to automate the process of email marketing.

5. Returning customer

It is common knowledge that not everyone who adds a product to the cart finishes the purchase. This can happen for a number of reasons: the customer is not loyal, high product price (cost of goods) or long delivery time, bugs on the website, etc. If a client went to checkout and left his email or phone number, you have a chance to make him finish the purchase, even if he closed the website.

It is easy to send emails to those who abandoned the cart via Abandonment Protector app. For only $8/month the application offers a wide range of functions, one which is customer return. We recommend sending a sequence of 3 emails:

1 - a reminder about an abandoned cart, after 5 minutes
2 - a reminder with a promo code for 10%, after 6 hours
3 - a reminder with a promo code 15%, after 19 hours

You can find email templates on the Internet.
5. Returning customer
It is common knowledge that not everyone who adds a product to the cart finishes the purchase. This can happen for a number of reasons: the customer is not loyal, high product price (cost of goods) or long delivery time, bugs on the website, etc. If a client went to checkout and left his email or phone number, you have a chance to make him finish the purchase, even if he closed the website.

It is easy to send emails to those who abandoned the cart via Abandonment Protector app. For only $8/month the application offers a wide range of functions, one which is customer return. We recommend sending a sequence of 3 emails:

1 - a reminder about an abandoned cart, after 5 minutes
2 - a reminder with a promo code for 10%, after 6 hours
3 - a reminder with a promo code 15%, after 19 hours

You can find email templates on the Internet.
Returning customer
Promo codes should be simple, such as SAVE10NOW. Emails, in their turn, should also be easy to read.

With this app, you can return up to 25% of orders. The percentage depends on the quality and style of writing and the body of the letter. Furthermore, with the SMSBump app, you can send SMS or use both options together or separately.
Promo codes should be simple, such as SAVE10NOW. Emails, in their turn, should also be easy to read.

With this app, you can return up to 25% of orders. The percentage depends on the quality and style of writing and the body of the letter. Furthermore, with the SMSBump app, you can send SMS or use both options together or separately.

6. Increasing conversion

Conversion rate of your store lately depends on a number of factors, such as the quality of photos, description, prices, shipping time and cost, design, etc. Vitals app will help you simplify the functional capacity and increase the financial performance of your online store. The app offers over 40 different functions like:

  • reviews import;
  • currency converter;
  • wheel of luck;
  • volume discounts, product bundles;
  • pre-order;
  • copy protection;
  • trust badges;
  • sticky add to cart, etc.
6. Increasing conversion
Conversion rate of your store lately depends on a number of factors, such as the quality of photos, description, prices, shipping time and cost, design, etc. Vitals app will help you simplify the functional capacity and increase the financial performance of your online store. The app offers over 40 different functions like:

  • reviews import;
  • currency converter;
  • wheel of luck;
  • volume discounts, product bundles;
  • pre-order;
  • copy protection;
  • trust badges;
  • sticky add to cart, etc.
Increasing conversion

7. Image compression

High-quality images are essential to make your Shopify store appealing. However, if they are not compressed, it can negatively impact page loading time and other site performance metrics.

When your site is slow it inevitably increases cart abandonment, lowers conversion rate, and search engine rankings.

TinyIMG app compresses your images up to 70% without reducing the quality. In addition, the app increases organic traffic to your online store by improving the SEO structure of your website.
7. Image compression
High-quality images are essential to make your Shopify store appealing. However, if they are not compressed, it can negatively impact page loading time and other site performance metrics.

When your site is slow it inevitably increases cart abandonment, lowers conversion rate, and search engine rankings.

TinyIMG app compresses your images up to 70% without reducing the quality. In addition, the app increases organic traffic to your online store by improving the SEO structure of your website.
Image compression
Most apps offer a free trial, so we recommend you to try and compare different ones before making a purchase. Also keep in mind that a large number of apps installed can significantly slow down your site speed. We suggest you use the ones that you really need.

Noteworthy, before deleting an app from the store, read the instructions for correct removal to get rid of unnecessary code on your site. Thank you for reading this article, we hope that the information above will help you optimize your store and increase sales!
Most apps offer a free trial, so we recommend you to try and compare different ones before making a purchase. Also keep in mind that a large number of apps installed can significantly slow down your site speed. We suggest you use the ones that you really need.

Noteworthy, before deleting an app from the store, read the instructions for correct removal to get rid of unnecessary code on your site. Thank you for reading this article, we hope that the information above will help you optimize your store and increase sales!
Start your 14-day free trial to test all Shopify features today!
Start your 14-day free trial to test all Shopify features today!
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Useful links

ecomlife.pro/services – prebuilt dropshipping stores, Shopify store development, store review, video editing and other services.

@shopifyeasy – our fast-growing Ecommerce & Dropshipping community.

@ecomtoday_en – information channel with useful articles and topical news.
Useful links

ecomlife.pro/services – prebuilt dropshipping stores, Shopify store development, store review, video editing and other services.

@shopifyeasy – our fast-growing Ecommerce & Dropshipping community.

@ecomtoday_en – information channel with useful articles and topical news.

In our Ecommerce Community, we unite everyone who shares an interest in selling items online and wants to enhance knowledge in this area.
In our Ecommerce Community, we unite everyone who shares an interest in selling items online and wants to enhance knowledge in this area.