2. Ad text
After you collect necessary information, you should highlight key words and phrases. You can also use the description on your website to generate the text. Next, you need to compose 3-4 variants of the texts for the video to select video segments later on. The texts you compose will be later used for creating the ad text.
Short announcement: catchy phrase / problem and solution to the problem, benefits of the product, social proof, call to action. You can use 3-4 advantages of the product in the body copy. This is the most common option.
Long ad: catchy phrase / problem, story, solution to the problem, benefits, call to action. This video ad format is mainly applicable to older audiences since they are slower to make decisions and want to get more information about the product before purchasing it.
You can also insert reviews into your ad. And do not forget that your ad should induce - this is very important as it will help you generate sales.
3. Creating the video
There are several ways of creating a video. The choice depends on your budget, technical capabilities and time expenditures. Note that there is no template that can help you generate successful creative campaigns in 100% cases. Your creativity and fresh approach are your main tools in attracting traffic to your site.
Ways of creating video ads:
- Addressing advertising specialists.
- Making videos on your own or finding ready-made videos on the Internet and editing them. You may use Camtasia, Animoto, Inshot, Adobe Premiere video editing software.
Where do I find free images, videos and music?
There are dozens of services that allow you to get almost anything you need to create the ad for free. You can use stock videos, cool sound effects, but keep in mind you can only use materials that are not protected by copyright. Otherwise, your ad campaign will be blocked.