Ecommerce Life | December 10, 2020

Shopify themes: choosing the best one for your online store

Shopify themes: choosing the best one for your online store
Shopify themes: choosing the best one for your online store
Your website's design is an important part of your online marketing strategy as it sets the first impression of your business. The design of your website can both stimulate visitors to buy and deter them from your page. It leads either to increase or a drop in sales.

Mistakenly, the majority of beginners wish to launch a store in the shortest possible time to start generating sales. But in reality, a carefully planned design strategy is a must. The first thing you need to choose is a suitable Shopify theme. In the article we will give you recommendations on how to choose a fast, attractive and robust theme and save money on its purchase.

The Shopify platform has a built-in store with a variety of free and paid themes. Most of the beginners use one of the free themes:

Your website's design is an important part of your online marketing strategy as it sets the first impression of your business. The design of your website can both stimulate visitors to buy and deter them from your page. It leads either to increase or a drop in sales.

Mistakenly, the majority of beginners wish to launch a store in the shortest possible time to start generating sales. But in reality, a carefully planned design strategy is a must. The first thing you need to choose is a suitable Shopify theme. In the article we will give you recommendations on how to choose a fast, attractive and robust theme and save money on its purchase.

The Shopify platform has a built-in store with a variety of free and paid themes. Most of the beginners use one of the free themes:

paid theme
If your online store has already started bringing in money, then we recommend switching to a paid theme. Paid themes are easily customised and have responsive design. If you set up a theme with no errors, your site will show high conversion rate, speed and other metrics.

You can buy a theme for your store not only in the Shopify store, but also on developer sites or on platforms as Envato, Creative Market, etc. Make sure the website you download the theme from is safe.

Paid Shopify themes cost $180 on average, which is a significant amount of money if you are just beginning your entrepreneurial journey with a first store. At the end of this article, we'll tell you how to save money on buying a paid theme and increase your store's conversion rate.
If your online store has already started bringing in money, then we recommend switching to a paid theme. Paid themes are easily customised and have responsive design. If you set up a theme with no errors, your site will show high conversion rate, speed and other metrics.

You can buy a theme for your store not only in the Shopify store, but also on developer sites or on platforms as Envato, Creative Market, etc. Make sure the website you download the theme from is safe.

Paid Shopify themes cost $180 on average, which is a significant amount of money if you are just beginning your entrepreneurial journey with a first store. At the end of this article, we'll tell you how to save money on buying a paid theme and increase your store's conversion rate.

Shopify theme features

Apart from a corporate identity, your online store should have some features that will distinguish it from similar websites. All themes differ in functionality and adaptability, so your task is to find the theme that suits your online store best.

Before purchasing a theme read the reviews and also check the stores that use the theme. It is not recommended to use a theme you know nothing about – with no reviews and stores connected. Otherwise, you will face such problems as poor adaptability, slow loading speed, limited functionality, application / third-party services compatibility problems.

To study the functions of the particular theme, click the "Try theme" button on the theme page, and the theme will be installed in your store. You can test all the features of the template, check if it is adapted for mobile devices without prepayment. However, you will not be able to publish the website with this theme.
Shopify theme features
Apart from a corporate identity, your online store should have some features that will distinguish it from similar websites. All themes differ in functionality and adaptability, so your task is to find the theme that suits your online store best.

Before purchasing a theme read the reviews and also check the stores that use the theme. It is not recommended to use a theme you know nothing about – with no reviews and stores connected. Otherwise, you will face such problems as poor adaptability, slow loading speed, limited functionality, application / third-party services compatibility problems.

To study the functions of the particular theme, click the "Try theme" button on the theme page, and the theme will be installed in your store. You can test all the features of the template, check if it is adapted for mobile devices without prepayment. However, you will not be able to publish the website with this theme.
template should have easy navigation and good usability
The template should have easy navigation and good usability. Furthermore, the template should match the niche and type of the online store. If you are working with a fashion niche, you would better opt for a theme with attractive animations, sliders and a convenient "Collection" and "Related items" blocks (https://www.goodnightmacaroon.co/). If you have a General Store with various products on sale, the features listed above are not that important (https://hygoshop.com/). For a One product store it is advisable to design the website as a landing page (https://elomus-theme.myshopify.com/).

Once you buy the theme, you can use it in other stores. To do it click the "Online store - Actions - Download theme file", and upload the file to another Shopify account by clicking the "Upload theme" button. Then install the theme, make a copy of it (Online store - Actions - Duplicate). Thus, in case of errors, you will be able to re-establish default settings.
The template should have easy navigation and good usability. Furthermore, the template should match the niche and type of the online store. If you are working with a fashion niche, you would better opt for a theme with attractive animations, sliders and a convenient "Collection" and "Related items" blocks (https://www.goodnightmacaroon.co/). If you have a General Store with various products on sale, the features listed above are not that important (https://hygoshop.com/). For a One product store it is advisable to design the website as a landing page (https://elomus-theme.myshopify.com/).

Once you buy the theme, you can use it in other stores. To do it click the "Online store - Actions - Download theme file", and upload the file to another Shopify account by clicking the "Upload theme" button. Then install the theme, make a copy of it (Online store - Actions - Duplicate). Thus, in case of errors, you will be able to re-establish default settings.
paid themes
We do understand that paid themes may cost a lot, and not every beginner can afford such a pricey purchase. That is why we offer you a set of paid themes listed below for free.

To receive a set of themes, you need to join our chat, subscribe to the channel and contact us.

List of themes:

  1. Adeline - free
  2. Annabelle
  3. Basel
  4. Booster
  5. Debutify
  6. Decortica
  7. District
  8. Ella
  9. Empire
  10. Envy
  11. Foodly
  12. Gemini-fashion
  13. Icon
  14. Kagami
  15. Konversion
  16. Launch
  17. Minimart
  18. Mogo
  19. Pipeline
  20. Prestige
  21. Responsive
  22. Retina
  23. Sample
  24. Shoptimzed
  25. Startup
  26. Symmetry
  27. Testament
  28. Triss
  29. Turbo (Portland, Florence, Dubai, Seoul, Tennessee, Chicago)
If you have questions or need advice on choosing a topic, feel free to ask us in Telegram.
We do understand that paid themes may cost a lot, and not every beginner can afford such a pricey purchase. That is why we offer you a set of paid themes listed below for free.

To receive a set of themes, you need to join our chat, subscribe to the channel and contact us.

List of themes:

  1. Adeline - free
  2. Annabelle
  3. Basel
  4. Booster
  5. Debutify
  6. Decortica
  7. District
  8. Ella
  9. Empire
  10. Envy
  11. Foodly
  12. Gemini-fashion
  13. Icon
  14. Kagami
  15. Konversion
  16. Launch
  17. Minimart
  18. Mogo
  19. Pipeline
  20. Prestige
  21. Responsive
  22. Retina
  23. Sample
  24. Shoptimzed
  25. Startup
  26. Symmetry
  27. Testament
  28. Triss
  29. Turbo (Portland, Florence, Dubai, Seoul, Tennessee, Chicago)
If you have questions or need advice on choosing a topic, feel free to ask us in Telegram.
Start your 14-day free trial to test all Shopify features today!
Start your 14-day free trial to test all Shopify features today!
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Useful links

ecomlife.pro/services – prebuilt dropshipping stores, Shopify store development, store review, video editing and other services.

@shopifyeasy – our fast-growing Ecommerce & Dropshipping community.

@ecomtoday_en – information channel with useful articles and topical news.
Useful links

ecomlife.pro/services – prebuilt dropshipping stores, Shopify store development, store review, video editing and other services.

@shopifyeasy – our fast-growing Ecommerce & Dropshipping community.

@ecomtoday_en – information channel with useful articles and topical news.

In our Ecommerce Community, we unite everyone who shares an interest in selling items online and wants to enhance knowledge in this area.
In our Ecommerce Community, we unite everyone who shares an interest in selling items online and wants to enhance knowledge in this area.