Ecom Today is an agency specializing in the development of eCommerce projects on Shopify.
info@ecomlife.pro
Telegram-chat
info@ecomlife.pro
Telegram-chat
Ecom Today Blog | November 20, 2020
Tips to find winning products for your Shopify dropshipping store
Tips to find winning products for your Shopify dropshipping store
You have just made up your mind to start a dropshipping business, but do not know which products to sell? Or you have already been working for quite a time, but still haven't found winning products to make high sales? We are well aware that a few months' experience in e-commerce is hardly enough to identify winning products that can bring you sales in the near future.
To acquire this skill, it is necessary to know and properly use various ways of searching goods and also to be aware of the good product criteria. In this article we will answer a popular dropshipping FAQ «How can I find a winning product?»
In this article you will learn:
To acquire this skill, it is necessary to know and properly use various ways of searching goods and also to be aware of the good product criteria. In this article we will answer a popular dropshipping FAQ «How can I find a winning product?»
In this article you will learn:
- What makes a product winning?
- How to conduct an effective product research
- Why do beginners fail to select winning items?
- Get a bonus from our team
You have just made up your mind to start a dropshipping business, but do not know which products to sell? Or you have already been working for quite a time, but still haven't found winning products to make high sales? We are well aware that a few months' experience in e-commerce is hardly enough to identify winning products that can bring you sales in the near future.
To acquire this skill, it is necessary to know and properly use various ways of searching goods and also to be aware of the good product criteria. In this article we will answer a popular dropshipping FAQ «How can I find a winning product?»
In this article you will learn:
To acquire this skill, it is necessary to know and properly use various ways of searching goods and also to be aware of the good product criteria. In this article we will answer a popular dropshipping FAQ «How can I find a winning product?»
In this article you will learn:
- What makes a product winning?
- How to conduct an effective product research
- Why do beginners fail to select winning items?
- Get a bonus from our team
What makes a product winning?
First of all, you must investigate the benefits your potential customer will gain after the purchase. The product you sell should fit certain criteria:
- The product attracts attention with its unique characteristics – The desire to purchase a product increases if it has a "wow" factor;
- The product solves a specific problem or a pain point or saves the client's time / money – most people strive to make their lives easier by optimizing their spendings and saving time. Thus, they are willing to buy products that contribute to it.
- The product allows the person to stand out from the rest – your clients want to possess a unique thing that attracts attention;
- The product is not numerously sold for quite a time – it is better not to put up a saturated product for sale, as it is highly likely that your target audience has already seen or purchased it;
- The product is not sold in local stores – it is unlikely that your client will wait for the delivery of the product, which he/she can buy in the store nearby;
- Good profit margins (over $20) – advertising on Facebook is going up in price and it becomes more difficult to set the optimal price for a purchase. For your profit margins, try to find a product that you can sell with at least 2,5x – 3x markup (>$20 margin)! Furthermore, quite a lot depends on your skills and on the way you upsell in your store. Also, don't forget that Shopify and Stripe require fees about 5% per transaction;
- The product attracts more potential buyers than other products in the same niche;
- The product is easy to use.
What makes a product winning?
First of all, you must investigate the benefits your potential customer will gain after the purchase. The product you sell should fit certain criteria:
- The product attracts attention with its unique characteristics – The desire to purchase a product increases if it has a "wow" factor;
- The product solves a specific problem or a pain point or saves the client's time / money – most people strive to make their lives easier by optimizing their spendings and saving time. Thus, they are willing to buy products that contribute to it.
- The product allows the person to stand out from the rest – your clients want to possess a unique thing that attracts attention;
- The product is not numerously sold for quite a time – it is better not to put up a saturated product for sale, as it is highly likely that your target audience has already seen or purchased it;
- The product is not sold in local stores – it is unlikely that your client will wait for the delivery of the product, which he/she can buy in the store nearby;
- Good profit margins (over $20) – advertising on Facebook is going up in price and it becomes more difficult to set the optimal price for a purchase. For your profit margins, try to find a product that you can sell with at least 2,5x – 3x markup (>$20 margin)! Furthermore, quite a lot depends on your skills and on the way you upsell in your store. Also, don't forget that Shopify and Stripe require fees about 5% per transaction;
- The product attracts more potential buyers than other products in the same niche;
- The product is easy to use.
How to conduct an effective product research
Major retailers are constantly investing money in customer needs research. No doubt, such a way of doing business leads to positive outcomes. However, the constantly changing world has offered new rules: technology is advancing, trends are fading and values are being reconsidered. It all results in a higher risk of under-or-overestimating the product and its value. But thanks to the rapid development of technology, turning ideas into products or services has become available to everyone regardless of budget.
Researching products before selling them is the crucial step in the dropshipping business. Let's say you know how to create profitable online stores, you are creative in social networks, are good in dealing with Facebook, Google Ads and bloggers – this is worthless if you sell products that your target audience does not need. Even if your store generates some sales, you can spend a lot of money on advertising and work at a loss. After choosing and testing a product, you should calculate the break-even point and the required return on investment.
As soon as you decide which criteria a potential winning product should meet, you can start searching for it. When searching for products, first consider your advertising budget for testing. If you do not have much money, start from selling relevant products that are most likely to sell. On the contrary, if you have $1000-1500 to spend on ads, you can test various products that, in your opinion, fit the criteria of a winning one and have perspective. Such products may be unfamiliar to the majority of your potential customers. The first one to successfully sell such a product, turns out to make a lot of money on it.
You can also search for products that are in high demand. Thus, you can identify your potential competitors and gain access to their offers and the ways they promote the products. In other words, you can spy on them. All you have to do is go to Google, enter the name of the product or niche and add + myshopify.com (example: pet hair brush + myshopify.com). You will be shown a list of Shopify stores that sell the product you're interested in (usually a dropshipping model).
Researching products before selling them is the crucial step in the dropshipping business. Let's say you know how to create profitable online stores, you are creative in social networks, are good in dealing with Facebook, Google Ads and bloggers – this is worthless if you sell products that your target audience does not need. Even if your store generates some sales, you can spend a lot of money on advertising and work at a loss. After choosing and testing a product, you should calculate the break-even point and the required return on investment.
As soon as you decide which criteria a potential winning product should meet, you can start searching for it. When searching for products, first consider your advertising budget for testing. If you do not have much money, start from selling relevant products that are most likely to sell. On the contrary, if you have $1000-1500 to spend on ads, you can test various products that, in your opinion, fit the criteria of a winning one and have perspective. Such products may be unfamiliar to the majority of your potential customers. The first one to successfully sell such a product, turns out to make a lot of money on it.
You can also search for products that are in high demand. Thus, you can identify your potential competitors and gain access to their offers and the ways they promote the products. In other words, you can spy on them. All you have to do is go to Google, enter the name of the product or niche and add + myshopify.com (example: pet hair brush + myshopify.com). You will be shown a list of Shopify stores that sell the product you're interested in (usually a dropshipping model).
How to conduct an effective product research
Major retailers are constantly investing money in customer needs research. No doubt, such a way of doing business leads to positive outcomes. However, the constantly changing world has offered new rules: technology is advancing, trends are fading and values are being reconsidered. It all results in a higher risk of under-or-overestimating the product and its value. But thanks to the rapid development of technology, turning ideas into products or services has become available to everyone regardless of budget.
Researching products before selling them is the crucial step in the dropshipping business. Let's say you know how to create profitable online stores, you are creative in social networks, are good in dealing with Facebook, Google Ads and bloggers – this is worthless if you sell products that your target audience does not need. Even if your store generates some sales, you can spend a lot of money on advertising and work at a loss. After choosing and testing a product, you should calculate the break-even point and the required return on investment.
As soon as you decide which criteria a potential winning product should meet, you can start searching for it. When searching for products, first consider your advertising budget for testing. If you do not have much money, start from selling relevant products that are most likely to sell. On the contrary, if you have $1000-1500 to spend on ads, you can test various products that, in your opinion, fit the criteria of a winning one and have perspective. Such products may be unfamiliar to the majority of your potential customers. The first one to successfully sell such a product, turns out to make a lot of money on it.
You can also search for products that are in high demand. Thus, you can identify your potential competitors and gain access to their offers and the ways they promote the products. In other words, you can spy on them. All you have to do is go to Google, enter the name of the product or niche and add + myshopify.com (example: pet hair brush + myshopify.com). You will be shown a list of Shopify stores that sell the product you're interested in (usually a dropshipping model).
Researching products before selling them is the crucial step in the dropshipping business. Let's say you know how to create profitable online stores, you are creative in social networks, are good in dealing with Facebook, Google Ads and bloggers – this is worthless if you sell products that your target audience does not need. Even if your store generates some sales, you can spend a lot of money on advertising and work at a loss. After choosing and testing a product, you should calculate the break-even point and the required return on investment.
As soon as you decide which criteria a potential winning product should meet, you can start searching for it. When searching for products, first consider your advertising budget for testing. If you do not have much money, start from selling relevant products that are most likely to sell. On the contrary, if you have $1000-1500 to spend on ads, you can test various products that, in your opinion, fit the criteria of a winning one and have perspective. Such products may be unfamiliar to the majority of your potential customers. The first one to successfully sell such a product, turns out to make a lot of money on it.
You can also search for products that are in high demand. Thus, you can identify your potential competitors and gain access to their offers and the ways they promote the products. In other words, you can spy on them. All you have to do is go to Google, enter the name of the product or niche and add + myshopify.com (example: pet hair brush + myshopify.com). You will be shown a list of Shopify stores that sell the product you're interested in (usually a dropshipping model).
Why do beginners fail to select winning items?
A common mistake many dropshippers (especially beginners) make is to follow the advice of «dropshipping gurus» who recommend choosing the best-selling products. As a result, you find the most popular products, add them to your store and expect orders. However, the reality is different. Dropshipping is becoming a competitive niche for businesses. Trivial thinking will not lead you to success in dropshipping! If a product has a large number of sales, more often than not it means the audience has already seen it or bought it. Dozens, hundreds, or even thousands of retailers have already imported this product and set up ads for the target audience. The audience can simply be tired of the product they see several times a day. You might be wasting time and money on a product that no one needs anymore.
We do not recommend starting with the best sellers from AliExpress and Amazon, or any of the best sellers that you find on other marketplaces. This is one of the most common mistakes when selecting items for dropshipping.
We do not recommend starting with the best sellers from AliExpress and Amazon, or any of the best sellers that you find on other marketplaces. This is one of the most common mistakes when selecting items for dropshipping.
Why do beginners fail to select winning items?
A common mistake many dropshippers (especially beginners) make is to follow the advice of «dropshipping gurus» who recommend choosing the best-selling products. As a result, you find the most popular products, add them to your store and expect orders. However, the reality is different. Dropshipping is becoming a competitive niche for businesses. Trivial thinking will not lead you to success in dropshipping! If a product has a large number of sales, more often than not it means the audience has already seen it or bought it. Dozens, hundreds, or even thousands of retailers have already imported this product and set up ads for the target audience. The audience can simply be tired of the product they see several times a day. You might be wasting time and money on a product that no one needs anymore.
We do not recommend starting with the best sellers from AliExpress and Amazon, or any of the best sellers that you find on other marketplaces. This is one of the most common mistakes when selecting items for dropshipping.
We do not recommend starting with the best sellers from AliExpress and Amazon, or any of the best sellers that you find on other marketplaces. This is one of the most common mistakes when selecting items for dropshipping.
Bonus from our team
We recommend using a certain ready-made plan for selecting goods. Based on our experience in the ecommerce field, we have developed a detailed checklist that will help you easily choose winning products and avoid irrelevant ones.
The checklist includes the following:
The checklist includes the following:
- Winning Product Criteria
- Winning Product Formula
- Examples of products that brought advertisers millions of dollars
- Types of goods
- Product life cycle
- Products not recommended for sale
- Checklist for selecting the goods
- Supplier Selection Tips
- Finding products in Facebook / Instagram
- Finding products with Google
- Finding products in Aliexpress
- Search through third party /other services
- Spy services for finding products and creatives
- Step-by-step product search algorithm
Bonus from our team
We recommend using a certain ready-made plan for selecting goods. Based on our experience in the ecommerce field, we have developed a detailed checklist that will help you easily choose winning products and avoid irrelevant ones.
The checklist includes the following:
The checklist includes the following:
- Winning Product Criteria
- Winning Product Formula
- Examples of products that brought advertisers millions of dollars
- Types of goods
- Product life cycle
- Products not recommended for sale
- Checklist for selecting the goods
- Supplier Selection Tips
- Finding products in Facebook / Instagram
- Finding products with Google
- Finding products in Aliexpress
- Search through third party /other services
- Spy services for finding products and creatives
- Step-by-step product search algorithm
You will get information about more than 10 different ways of selecting goods for dropshipping.
With the help of our checklist you will learn how to identify relevant products that, with the right approach, will bring you thousands of dollars.The document is well-structured and written so that you do not need specific knowledge to understand and apply information stated. You get it as a doc file and can keep and apply it any time you create a new store.
Noteworthy, information becomes irrelevant in 1-2 months, so we constantly update the checklist. (As the update progresses, the price will rise). If you want to purchase a checklist or ask a question contact us on Telegram (@ecomtodaysupport).
With the help of our checklist you will learn how to identify relevant products that, with the right approach, will bring you thousands of dollars.The document is well-structured and written so that you do not need specific knowledge to understand and apply information stated. You get it as a doc file and can keep and apply it any time you create a new store.
Noteworthy, information becomes irrelevant in 1-2 months, so we constantly update the checklist. (As the update progresses, the price will rise). If you want to purchase a checklist or ask a question contact us on Telegram (@ecomtodaysupport).
You will get information about more than 10 different ways of selecting goods for dropshipping.
With the help of our checklist you will learn how to identify relevant products that, with the right approach, will bring you thousands of dollars.The document is well-structured and written so that you do not need specific knowledge to understand and apply information stated. You get it as a doc file and can keep and apply it any time you create a new store.
Noteworthy, information becomes irrelevant in 1-2 months, so we constantly update the checklist. (As the update progresses, the price will rise). If you want to purchase a checklist or ask a question contact us on Telegram (@ecomtodaysupport).
With the help of our checklist you will learn how to identify relevant products that, with the right approach, will bring you thousands of dollars.The document is well-structured and written so that you do not need specific knowledge to understand and apply information stated. You get it as a doc file and can keep and apply it any time you create a new store.
Noteworthy, information becomes irrelevant in 1-2 months, so we constantly update the checklist. (As the update progresses, the price will rise). If you want to purchase a checklist or ask a question contact us on Telegram (@ecomtodaysupport).
Liked this article? Share it with friends
Search what you are looking for
Find articles or services you need
Search what you are looking for
Find articles or services you need
Useful links
ecomlife.pro/services – prebuilt dropshipping stores, Shopify store development, store review, video editing and other services.
@shopifyeasy – our fast-growing Ecommerce & Dropshipping community.
@ecomtoday_en – information channel with useful articles and topical news.
ecomlife.pro/services – prebuilt dropshipping stores, Shopify store development, store review, video editing and other services.
@shopifyeasy – our fast-growing Ecommerce & Dropshipping community.
@ecomtoday_en – information channel with useful articles and topical news.
Useful links
ecomlife.pro/services – prebuilt dropshipping stores, Shopify store development, store review, video editing and other services.
@shopifyeasy – our fast-growing Ecommerce & Dropshipping community.
@ecomtoday_en – information channel with useful articles and topical news.
ecomlife.pro/services – prebuilt dropshipping stores, Shopify store development, store review, video editing and other services.
@shopifyeasy – our fast-growing Ecommerce & Dropshipping community.
@ecomtoday_en – information channel with useful articles and topical news.
COMPANY
INFORMATION
© 2021 Ecom Today. All rights reserved
CONTACTS
