Ecommerce Life | November 10, 2020

How to make money on Black Friday & Cyber Monday

How to make money on Black Friday & Cyber Monday
How to make money on Black Friday & Cyber Monday
Black Friday is a great opportunity to earn several times more than ordinary and expand your customer base. BFCM (Black Friday Cyber Monday) is one of the long-awaited periods of the year worldwide. In this article, we will touch upon the ways to stay ahead of your competitors and prepare your online store for sales season.
Black Friday is a great opportunity to earn several times more than ordinary and expand your customer base. BFCM (Black Friday Cyber Monday) is one of the long-awaited periods of the year worldwide. In this article, we will touch upon the ways to stay ahead of your competitors and prepare your online store for sales season.

What is BFCM?

Black Friday, Cyber Monday (BFCM) is the biggest shopping period that starts on Friday after Thanksgiving until Monday. This event became popular around the 1960s and marked the start of America's Christmas shopping season. At this time people begin to buy gifts for Christmas, and sellers, in turn, begin to arrange large sales. This day surprisingly became a national day for "sales for everything".

In the 21st century, Cyber Monday has been added to Black Friday. Online retailers are throwing sales on Monday after Thanksgiving as people continue to shop by momentum. Nowadays online shopping is becoming more successful than shopping offline in retail stores. Ecommerce sales figures offer even more surpassing retail purchases.
What is BFCM?
Black Friday, Cyber Monday (BFCM) is the biggest shopping period that starts on Friday after Thanksgiving until Monday. This event became popular around the 1960s and marked the start of America's Christmas shopping season. At this time people begin to buy gifts for Christmas, and sellers, in turn, begin to arrange large sales. This day surprisingly became a national day for "sales for everything".

In the 21st century, Cyber Monday has been added to Black Friday. Online retailers are throwing sales on Monday after Thanksgiving as people continue to shop by momentum. Nowadays online shopping is becoming more successful than shopping offline in retail stores. Ecommerce sales figures offer even more surpassing retail purchases.
What is BFCM
Black Friday has become national entertainment for Americans and people all over the world. Buyers sweep away literally everything: gadgets, clothes, shoes, toys, jewelry, and hundreds of other products from online stores with discounts up to 90%. Nowadays this wave has hit the whole world. Someone needs gifts, someone has been waiting all year for the opportunity to buy an expensive thing with a discount, whereas others just buy nice goods at attractive prices.

This year Black Friday begins on November 27. People are waiting for Black Friday for months to spend their money in online stores and malls. That is why online stores often work slowly due to a high amount of orders.
Black Friday has become national entertainment for Americans and people all over the world. Buyers sweep away literally everything: gadgets, clothes, shoes, toys, jewelry, and hundreds of other products from online stores with discounts up to 90%. Nowadays this wave has hit the whole world. Someone needs gifts, someone has been waiting all year for the opportunity to buy an expensive thing with a discount, whereas others just buy nice goods at attractive prices.

This year Black Friday begins on November 27. People are waiting for Black Friday for months to spend their money in online stores and malls. That is why online stores often work slowly due to a high amount of orders.

Black Friday and e-commerce

Year by year online sales during Black Friday show shocking numbers of sales. In 2019 total sales hit a record $ 6.2 billion, while Cyber Monday surpassed all previous sales records and reached $ 7.4 billion a day.
Black Friday and e-commerce
Year by year online sales during Black Friday show shocking numbers of sales. In 2019 total sales hit a record $ 6.2 billion, while Cyber Monday surpassed all previous sales records and reached $ 7.4 billion a day.
Black Friday and e-commerce

Which platforms do customers prefer?

According to Bloomberg, in 2019 Amazon became the leader on Black Friday, according to Bloomberg, taking 32.2% of all weekend traffic. Next comes Google Play with 21.3% of all traffic. Walmart, Best Buy, and Target.com received 7.6%, 4.6%, 3.4% of traffic, ranking 3rd, 4th, and 5th. Etsy takes 6th place and 2.1% of traffic.

The rest is smaller retailers and online stores. Last year during BFCM, more than $ 2.9 billion was spent in stores on Shopify around the world. Despite this, buyers still spend billions of dollars throughout the four-day sale period.
Which platforms do customers prefer?
According to Bloomberg, in 2019 Amazon became the leader on Black Friday, according to Bloomberg, taking 32.2% of all weekend traffic. Next comes Google Play with 21.3% of all traffic. Walmart, Best Buy, and Target.com received 7.6%, 4.6%, 3.4% of traffic, ranking 3rd, 4th, and 5th. Etsy takes 6th place and 2.1% of traffic.

The rest is smaller retailers and online stores. Last year during BFCM, more than $ 2.9 billion was spent in stores on Shopify around the world. Despite this, buyers still spend billions of dollars throughout the four-day sale period.
Which platforms do customers prefer?
This year, due to the pandemic the shops are closed and customers are switching to online shopping. For you, as an ecommerce entrepreneur, it is a nice chance to attract new leads and scale your online business. In addition, Black Friday and Cyber Monday are followed by Christmas and New Year, so this is the golden opportunity to work hard during the fourth quarter and do as much as you can to sell-off.
This year, due to the pandemic the shops are closed and customers are switching to online shopping. For you, as an ecommerce entrepreneur, it is a nice chance to attract new leads and scale your online business. In addition, Black Friday and Cyber Monday are followed by Christmas and New Year, so this is the golden opportunity to work hard during the fourth quarter and do as much as you can to sell-off.

BFCM preparation

So it is clear that you can make a lot of money on BFCM. What you need to do is prepare to attract as many buyers as possible during the BFCM period. You need to be sure that your store is fully set up and ready for customers' outbreak.
BFCM preparation
So it is clear that you can make a lot of money on BFCM. What you need to do is prepare to attract as many buyers as possible during the BFCM period. You need to be sure that your store is fully set up and ready for customers' outbreak.
BFCM preparation
Proper store setup for Black Friday Cyber Monday can be challenging for many store owners due to the lack of necessary knowledge and experience. Your business needs to be ready for the flow of traffic and sales, order fulfillment, and support requests. You should also ensure that these aspects are under control:

  1. You have appropriate dates for advertising launch;
  2. Marketing strategy is carefully planned for the BFCM period;
  3. All required applications are installed and optimized;
  4. Goods for advertising are selected;
  5. Chains of letters for e-marketing are set;
  6. Posts for networks are scheduled;
  7. Video content is prepared;
  8. An advertising campaign is set;
  9. Customer support is provided.

We can help you to analyze your business and prepare it for the BFCM period. Join us on Telegram and have a free tutorial on launching your dropshipping store.
Proper store setup for Black Friday Cyber Monday can be challenging for many store owners due to the lack of necessary knowledge and experience. Your business needs to be ready for the flow of traffic and sales, order fulfillment, and support requests. You should also ensure that these aspects are under control:

  1. You have appropriate dates for advertising launch;
  2. Marketing strategy is carefully planned for the BFCM period;
  3. All required applications are installed and optimized;
  4. Goods for advertising are selected;
  5. Chains of letters for e-marketing are set;
  6. Posts for networks are scheduled;
  7. Video content is prepared;
  8. An advertising campaign is set;
  9. Customer support is provided.
We can help you to analyze your business and prepare it for the BFCM period. Join us on Telegram and have a free tutorial on launching your dropshipping store.
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Useful links

ecomlife.pro/services – prebuilt dropshipping stores, Shopify store development, store review, video editing and other services.

@shopifyeasy – our fast-growing Ecommerce & Dropshipping community.

@ecomtoday_en – information channel with useful articles and topical news.
Useful links

ecomlife.pro/services – prebuilt dropshipping stores, Shopify store development, store review, video editing and other services.

@shopifyeasy – our fast-growing Ecommerce & Dropshipping community.

@ecomtoday_en – information channel with useful articles and topical news.

In our Ecommerce Community, we unite everyone who shares an interest in selling items online and wants to enhance knowledge in this area.
In our Ecommerce Community, we unite everyone who shares an interest in selling items online and wants to enhance knowledge in this area.