To get 5 times more clicks on your ad, we need to seriously work on the thumbnail, the video ad creative, and the ad text itself.
We've already shared some helpful tips for creating engaging ad creatives with a high CTR in one of our articles
. We have given the answers to popular questions:
- Why do videos sell better than images?
- What is the structure of a creative idea?
- How to create a video by yourself
The secret is revealed. The most important part is making the engaging ad creative. We recommend launching at least 3 versions of the creative that vary in the first 3-5 seconds. Also, various creatives need to highlight various "pain points" and show different problems the product solves.
When testing ads, you need to change only 1 parameter (thumbnail / the video/ad text while using the same settings (GEO, interests, placements, etc.). Thus, we test 3 videos and choose the best one. We also test different thumbnails to choose the best one of them. We do the same thing with texts.
Following this algorithm, we gradually refine the initial creative and increase its click-through rate.
After testing and tweaking your ads, you can increase your CTR from 1% to 3%, and then up to 5% in a few days, depending on your ad budget. So, if you manage to achieve 5% CTR (which is quite likely) while maintaining 1% conversion, you will increase the number of sales by 5 times.
Based on the above stated, we recommend that you first test the creatives, and then move on to search for your target audience. The example described above is more theoretical in nature
, and in reality, all of the listed indicators can vary greatly. The main goal of this article is to show how important creatives are, and what results you can gain if you improve this aspect.