Ecom Today Blog | November 9, 2020

5 reasons behind dropshipping failures

5 reasons behind dropshipping failures
Main reasons behind dropshipping failures
You are planning to take a chance in a new niche like dropshipping or you have just started your own dropshipping business and faced the first difficulties — this article will give you 5 main reasons why your dropshipping business lags behind.
You are planning to take a chance in a new niche like dropshipping or you have just started your own dropshipping business and faced the first difficulties — this article will give you 5 main reasons why your dropshipping business lags behind.

Reason #1. Wrong analytics.

First and foremost — products! Your website might look like Apple among the others, your web analysts and copywriters might top the list of high-quality specialists, but you are very likely to be short of money with no orders if no-one needs what you are selling. Selecting winning products and analyzing them properly is worth paying attention to, as it will save your money and effort in the long run.

Try to choose unique goods which your potential customer cannot buy in the nearby store. Sell high-quality products that do solve your customers' problems and create a "wow"-effect. Try to avoid working with prohibited and sketchy products, copyright products since you might face banning your Facebook account, payment service or even your store. To learn which product you should opt for for your dropshipping company — contact us on Telegram.
Reason #1. Wrong analytics.
First and foremost — products! Your website might look like Apple among the others, your web analysts and copywriters might top the list of high-quality specialists, but you are very likely to be short of money with no orders if no-one needs what you are selling. Selecting winning products and analyzing them properly is worth paying attention to, as it will save your money and effort in the long run.

Try to choose unique goods which your potential customer cannot buy in the nearby store. Sell high-quality products that do solve your customers' problems and create a "wow"-effect. Try to avoid working with prohibited and sketchy products, copyright products since you might face banning your Facebook account, payment service or even your store. To learn which product you should opt for for your dropshipping company — contact us on Telegram.

Reason #2. Wrong use of marketing instruments.

You might have chosen the best product that fits the criteria of a good selling one, but you are still far from making money on it. To achieve results you need to have at least basic knowledge in marketing and an experience in setting up ads.

Facebook Ads has long been the main tool to track ad success for beginners and skilled users. If you are not experienced enough we recommend hiring an outsource advertising expert or delegate this task to your partner. Also, keep in mind that investing $100 in ads will not make your campaign effective, you need to invest no less than a $100 on ads.

You may find dozens of videos about setting up Facebook advertising campaigns. If you need help with setting up a Facebook ads campaign for your dropshipping store you may contact us via Telegram and get qualified help.
Reason #2. Wrong use of marketing instruments.
You might have chosen the best product that fits the criteria of a good selling one, but you are still far from making money on it. To achieve results you need to have at least basic knowledge in marketing and an experience in setting up ads.

Facebook Ads has long been the main tool to track ad success for beginners and skilled users. If you are not experienced enough we recommend hiring an outsource advertising expert or delegate this task to your partner. Also, keep in mind that investing $100 in ads will not make your campaign effective, you need to invest no less than a $100 on ads.

You may find dozens of videos about setting up Facebook advertising campaigns. If you need help with setting up a Facebook ads campaign for your dropshipping store you may contact us via Telegram and get qualified help.
Wrong use of marketing instruments

Reason #3. Working with unreliable suppliers.

E-commerce is a highly competitive and constantly changing field. Successful sellers move from Aliexpress to dropshipping agents and fulfilment-centers to reduce shipping times and costs of goods.

Despite this, for beginning dropshippers we highly recommend to work with Aliexpress. This platform provides a wide range of suppliers. You just need to analyze their rating, number of orders and choose the most appropriate supplier. Do not neglect to read reviews as they might not only show you the quality of the product, but tell how much time it takes for the supplier to ship it. Before you start working with a supplier do contact him and ask necessary questions about shipping times, the quantity of goods in stock and etc.
Reason #3. Working with unreliable suppliers.
E-commerce is a highly competitive and constantly changing field. Successful sellers move from Aliexpress to dropshipping agents and fulfilment-centers to reduce shipping times and costs of goods.

Despite this, for beginning dropshippers we highly recommend to work with Aliexpress. This platform provides a wide range of suppliers. You just need to analyze their rating, number of orders and choose the most appropriate supplier. Do not neglect to read reviews as they might not only show you the quality of the product, but tell how much time it takes for the supplier to ship it. Before you start working with a supplier do contact him and ask necessary questions about shipping times, the quantity of goods in stock and etc.

Reason #4. Unprofessional websites.

What we mean is the websites which look as if it took a couple hours to create it. As a rule, such websites are filled with non-professional photos, inappropriate fonts, typos, lack of descriptions on products, poorly set up apps and so on.

One of the main things that forms the conversion rate is credibility of the website. To gain users loyalty and trust you need to work out the above mentioned mistakes.

If you want your Shopify store to convert visitors into buyers, we can help you. Our specialists will do a full store review and offer a thorough analysis of its strong and weak points. To learn more, go to our website or contact us via Telegram to get further instructions.
Reason #4. Unprofessional websites.
What we mean is the websites which look as if it took a couple hours to create it. As a rule, such websites are filled with non-professional photos, inappropriate fonts, typos, lack of descriptions on products, poorly set up apps and so on.

One of the main things that forms the conversion rate is credibility of the website. To gain users loyalty and trust you need to work out the above mentioned mistakes.

If you want your Shopify store to convert visitors into buyers, we can help you. Our specialists will do a full store review and offer a thorough analysis of its strong and weak points. To learn more, go to our website or contact us via Telegram to get further instructions.
Wrong choice of payment system.

Reason #5. Wrong choice of payment system.

The success of your dropshipping business is directly connected with the payment system you work with, so cheaper is not better. Such payment systems as Paypal, 2Checkout might cause frequent cases of freezing of funds, cash gaps. As a result, you will have to deal with dissatisfied customers.

Facing such a challenge, beginners start thinking of quitting dropshipping, though it is much easier to prevent it by connecting a more reliable payment system, such as Stripe.

To help many people solve this problem, our partner, Easy Payments, provides different options for accepting online payments for all who do not have the opportunity to register Stripe on their own. With their help, you can connect Stripe to your website or online store and get the opportunity to start accepting payments from all over the world absolutely legally and consistently, without fear of blocking and all sorts of other problems with the payment system.

Learn more about the service at easypayments.online/en.

If you have any questions about dropshipping business — feel free to ask us on Telegram. We will answer your questions and give professional advice.
Reason #5. Wrong choice of payment system.
The success of your dropshipping business is directly connected with the payment system you work with, so cheaper is not better. Such payment systems as Paypal, 2Checkout might cause frequent cases of freezing of funds, cash gaps. As a result, you will have to deal with dissatisfied customers.

Facing such a challenge, beginners start thinking of quitting dropshipping, though it is much easier to prevent it by connecting a more reliable payment system, such as Stripe.

To help many people solve this problem, our partner, Easy Payments, provides different options for accepting online payments for all who do not have the opportunity to register Stripe on their own. With their help, you can connect Stripe to your website or online store and get the opportunity to start accepting payments from all over the world absolutely legally and consistently, without fear of blocking and all sorts of other problems with the payment system.

Learn more about the service at easypayments.online/en.

If you have any questions about dropshipping business — feel free to ask us on Telegram. We will answer your questions and give professional advice.
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Useful links

ecomlife.pro/services – prebuilt dropshipping stores, Shopify store development, store review, video editing and other services.

@shopifyeasy – our fast-growing Ecommerce & Dropshipping community.

@ecomtoday_en – information channel with useful articles and topical news.
Useful links

ecomlife.pro/services – prebuilt dropshipping stores, Shopify store development, store review, video editing and other services.

@shopifyeasy – our fast-growing Ecommerce & Dropshipping community.

@ecomtoday_en – information channel with useful articles and topical news.

In our Ecommerce Community, we unite everyone who shares an interest in selling items online and wants to enhance knowledge in this area.
In our Ecommerce Community, we unite everyone who shares an interest in selling items online and wants to enhance knowledge in this area.