Ecom Today Blog | November 30, 2020

Shopify — the best platform for starting your online store

Shopify — the best platform for starting your online store
Shopify — the best platform for starting your online store
Shopify is probably one of the most popular platforms for ecommerce entrepreneurs which includes everything you need to create an online store. With Shopify you don't need to worry about coding and hosting. In this article we will explain how to start your own online store, and also point out all the benefits and drawbacks of working with this platform.
Shopify is probably one of the most popular platforms for ecommerce entrepreneurs which includes everything you need to create an online store. With Shopify you don't need to worry about coding and hosting. In this article we will explain how to start your own online store, and also point out all the benefits and drawbacks of working with this platform.

What is Shopify?

Shopify a is software which allows you to create, customize and run your own online store. You can also sell and manage products, inventory, payments and shipping processes using Shopify. The platform is designed so that no advanced technical skills are required to work on it. Shopify has a wide range of templates to create and launch your online store with little effort.

Shopify was founded in Canada in 2006 by Scott Lake, Daniel Weiland and Tobias Lütke. After the company was launched, it has grown rapidly and from the small project turned into a leading online trading market. The platform currently supports more than a million online stores. If you are searching for an easy-to-use and highly functional tool to sell online – Shopify is definitely worth a try.
What is Shopify?
Shopify a is software which allows you to create, customize and run your own online store. You can also sell and manage products, inventory, payments and shipping processes using Shopify. The platform is designed so that no advanced technical skills are required to work on it. Shopify has a wide range of templates to create and launch your online store with little effort.

Shopify was founded in Canada in 2006 by Scott Lake, Daniel Weiland and Tobias Lütke. After the company was launched, it has grown rapidly and from the small project turned into a leading online trading market. The platform currently supports more than a million online stores. If you are searching for an easy-to-use and highly functional tool to sell online – Shopify is definitely worth a try.
What is Shopify

10 benefits of working with Shopify

10 benefits of working with Shopify

1. Fast to install and easy to use

In comparison with such platforms as Magento, Shopify offers an easy and cost neutral way of launching an online store. Shopify also provides a user-friendly and highly functional interface, which allows you to start your own store with little or no programming skills. You also may find numerous articles and tutorials on the website.
1. Fast to install and easy to use
In comparison with such platforms as Magento, Shopify offers an easy and cost neutral way of launching an online store. Shopify also provides a user-friendly and highly functional interface, which allows you to start your own store with little or no programming skills. You also may find numerous articles and tutorials on the website.

2. No advanced technical required

Good news is that you do not need to be a professional developer to launch your online-store. All software, hosting and SSL certificates are provided by Shopify. Shopify hosting (service) will be relatively faster, adapted to traffic spikes and more secure than in other CMS. You also do not need to worry about software updates – all you focus on is selling the product.
2. No advanced technical required
Good news is that you do not need to be a professional developer to launch your online-store. All software, hosting and SSL certificates are provided by Shopify. Shopify hosting (service) will be relatively faster, adapted to traffic spikes and more secure than in other CMS. You also do not need to worry about software updates – all you focus on is selling the product.

3. Safe and secure

Running an online store always implies dealing with customers' personal data. Therefore, your website must be fast, safe and secure. Shopify will maintain and update the server so that your store is always available for your customers. SSL certificates will be activated by default for your store to encrypt and transfer data securely. Shopify also takes care of PCI compliance (only with credit cards).
3. Safe and secure
Running an online store always implies dealing with customers' personal data. Therefore, your website must be fast, safe and secure. Shopify will maintain and update the server so that your store is always available for your customers. SSL certificates will be activated by default for your store to encrypt and transfer data securely. Shopify also takes care of PCI compliance (only with credit cards).

4. 24/7 customer support

Customer support on Shopify is on point. The support team is available 24 hours a day, 7 days a week to respond to your requests. Facing a problem you will not be left alone, but get fast and professional feedback. You can reach them via phone, email or online chat. There is also a Shopify Help Center with various topics under discussion.
4. 24/7 customer support
Customer support on Shopify is on point. The support team is available 24 hours a day, 7 days a week to respond to your requests. Facing a problem you will not be left alone, but get fast and professional feedback. You can reach them via phone, email or online chat. There is also a Shopify Help Center with various topics under discussion.

5. Responsive web design

Since the number of visits from mobile devices is substantially higher than from computers, it is obligatory to optimize your website for various display resolutions. All Shopify themes are mobile responsive, so your online store will look great on any device and your customer can shop almost anywhere. Besides, Shopify has free Android and iPhone apps to manage your store using your phone.
5. Responsive web design
Since the number of visits from mobile devices is substantially higher than from computers, it is obligatory to optimize your website for various display resolutions. All Shopify themes are mobile responsive, so your online store will look great on any device and your customer can shop almost anywhere. Besides, Shopify has free Android and iPhone apps to manage your store using your phone.
Shopify themes

6. Shopify themes

Since the number of visits from mobile devices is substantially higher than from computers, it is obligatory to optimize your website for various display resolutions. All Shopify themes are mobile responsive, so your online store will look great on any device and your customer can shop almost anywhere. Besides, Shopify has free Android and iPhone apps to manage your store using your phone.
6. Shopify themes
Since the number of visits from mobile devices is substantially higher than from computers, it is obligatory to optimize your website for various display resolutions. All Shopify themes are mobile responsive, so your online store will look great on any device and your customer can shop almost anywhere. Besides, Shopify has free Android and iPhone apps to manage your store using your phone.

7. Shopify apps

With Shopify App Store you have a wide range of tools to create loyalty programs, integrate accounting software, create favorites lists and use numerous marketing applications to increase your website conversion rates and improve sales performance. With over 1,500 apps you will definitely find ones according to your taste and needs.
7. Shopify apps
With Shopify App Store you have a wide range of tools to create loyalty programs, integrate accounting software, create favorites lists and use numerous marketing applications to increase your website conversion rates and improve sales performance. With over 1,500 apps you will definitely find ones according to your taste and needs.

8. SEO and marketing tools

Search engine optimization (SEO) is another important feature that Shopify offers. It helps your website rank higher in the SERPs. You will also have access to advanced analytics which will show you where your customers come from. You can use it to develop a successful marketing strategy.

In addition, Shopify App Store provides access to a wide range of marketing tools including social media integrations, importing product reviews and email marketing. With Shopify you can also create discount promo codes.
8. SEO and marketing tools
Search engine optimization (SEO) is another important feature that Shopify offers. It helps your website rank higher in the SERPs. You will also have access to advanced analytics which will show you where your customers come from. You can use it to develop a successful marketing strategy.

In addition, Shopify App Store provides access to a wide range of marketing tools including social media integrations, importing product reviews and email marketing. With Shopify you can also create discount promo codes.

9. Abandoned cart recovery

What happens when a customer adds products to cart and doesn't buy them? According to statistics, more than two-thirds of your potential clients leave the store with no purchase. This is why Shopify offers abandoned cart recovery features. The service automatically monitors the whole process and sends a purchase order reminder to your client via email.
9. Abandoned cart recovery
What happens when a customer adds products to cart and doesn't buy them? According to statistics, more than two-thirds of your potential clients leave the store with no purchase. This is why Shopify offers abandoned cart recovery features. The service automatically monitors the whole process and sends a purchase order reminder to your client via email.

10. Shopify payment system

With Shopify, you can easily integrate dozens of payment systems to your store that gives you the ability to securely accept payments. Based on our experience and experience of our clients selling products and digital services worldwide, we can confidently say that Stripe is the most reliable and stable payment gateway for receiving online payments. You may study the benefits of Stripe on the website.
10. Shopify payment system
With Shopify you can easily integrate dozens of payment systems to your store that gives you the ability to securely accept payments. Based on our experience and experience of our clients selling products and digital services worldwide, we can confidently say that Stripe is the most reliable and stable payment gateway for receiving online payments. You may study the benefits of Stripe on the website.

Shopify Plans (2020)

Shopify Plans (2020)
Shopify is a business, as well as the one you create. Thus, the platform does not offer free plans, but gives an option of 14-day free trial. You may test the platform and study the functions it provides. If, at the end of the 14-day free trial, you decide that Shopify suits you, you will be offered 5 main plans:
Shopify is a business, as well as the one you create. Thus, the platform does not offer free plans, but gives an option of 14-day free trial. You may test the platform and study the functions it provides. If, at the end of the 14-day free trial, you decide that Shopify suits you, you will be offered 5 main plans:

Shopify Lite

Shopify Lite costs $9 and is one of the cheapest ways of working with Shopify. Though this plan does not allow you to create an online store, you can still sell via Wordpress site without an online payment function. After having access to Shopify's buy button, you can sell products on any site.

You can use Shopify Lite to monetize Facebook and Instagram, showcase and sell the products, accept payments via Shopify, track your orders and provide chat support.
Shopify Lite
Shopify Lite costs $9 and is one of the cheapest ways of working with Shopify. Though this plan does not allow you to create an online store, you can still sell via Wordpress site without an online payment function. After having access to Shopify's buy button, you can sell products on any site.

You can use Shopify Lite to monetize Facebook and Instagram, showcase and sell the products, accept payments via Shopify, track your orders and provide chat support.
Shopify light

Basic Shopify

This basic plan costs $29 and is a ready-to-use tool for your business. Though it is hard to call it «basic» in terms of the features it offers, you can use the Shopify constructor to create your online store.

Besides, you can create two staff accounts – one person may handle orders, while the other can be responsible for design or updating the products. It might make it far easier for a small business.This plan allows you to add an unlimited amount of goods to your store, so you can scale up rapidly.

With Basic Shopify you can add discounts and promo codes and place orders manually – it is useful for the clients who prefer to order by phone, rather than online. Worth mentioning, this plan offers a free SSL certificate and built-in fraud and payment analysis tools. You also gain access to Shopify customer support. When need arises, you can get professional help.

If you have a physical store, Shopify offers an optional retail package for $49. It will help you manage the Shopify POS (point on sale) system, cash tills and staff.
Basic Shopify
This basic plan costs $29 and is a ready-to-use tool for your business. Though it is hard to call it «basic» in terms of the features it offers, you can use the Shopify constructor to create your online store.

Besides, you can create two staff accounts – one person may handle orders, while the other can be responsible for design or updating the products. It might make it far easier for a small business.This plan allows you to add an unlimited amount of goods to your store, so you can scale up rapidly.

With Basic Shopify you can add discounts and promo codes and place orders manually – it is useful for the clients who prefer to order by phone, rather than online. Worth mentioning, this plan offers a free SSL certificate and built-in fraud and payment analysis tools. You also gain access to Shopify customer support. When need arises, you can get professional help.

If you have a physical store, Shopify offers an optional retail package for $49. It will help you manage the Shopify POS (point on sale) system, cash tills and staff.

Shopify

As is stated above — this is a standard Shopify plan. It perfectly suits the companies which plan to scale their business. This plan costs $79 per month.

You will enjoy the same benefits as in the Basic plan with additional features. One of these is the ability to create five staff accounts except for just two. It is a good option for a growing online business with a bigger amount of employees. One more useful function — ability to offer and accept gift cards.

With this plan you will also get professional sales, retail, customers and marketing reports to track popular items, revenue, geographic demand, sales forecasts and more. Additionally, you have a lower transaction and credit card fees. Consequently, if you sell more than a dozen times per month, it offsets the cost of the plan itself. The plan is good for merchants who have a high volume of online sales and require professional reporting.
Shopify
As is stated above — this is a standard Shopify plan. It perfectly suits the companies which plan to scale their business. This plan costs $79 per month.

You will enjoy the same benefits as in the Basic plan with additional features. One of these is the ability to create five staff accounts except for just two. It is a good option for a growing online business with a bigger amount of employees. One more useful function — ability to offer and accept gift cards.

With this plan you will also get professional sales, retail, customers and marketing reports to track popular items, revenue, geographic demand, sales forecasts and more. Additionally, you have a lower transaction and credit card fees. Consequently, if you sell more than a dozen times per month, it offsets the cost of the plan itself. The plan is good for merchants who have a high volume of online sales and require professional reporting.
Shopify

Advanced Shopify

This plan perfectly suits huge ecommerce projects. It costs $299 per month — comparably higher than other plans. With this plan you get a full Shopify range of tools with additional advanced features.

For instance, Advanced Shopify users can have up to 15 staff accounts, which is an entire team monitoring your store. You get lower transaction fees and credit card rates. Advanced Shopify is great for those searching for business growth and scalability.
Advanced Shopify
This plan perfectly suits huge ecommerce projects. It costs $299 per month — comparably higher than other plans. With this plan you get a full Shopify range of tools with additional advanced features.

For instance, Advanced Shopify users can have up to 15 staff accounts, which is an entire team monitoring your store. You get lower transaction fees and credit card rates. Advanced Shopify is great for those searching for business growth and scalability.

Shopify Plus

This plan is aimed not at SMEs, but at huge enterprise level entrepreneurs. Compared with the off-the-shelf plans above, this one is tailored for the needs of each client. Thus, it does not have a definite price, but varies from client to client depending on the particular needs. This is a plan for large businesses that desire to automate workflows, and need more support.
Shopify Plus
This plan is aimed not at SMEs, but at huge enterprise level entrepreneurs. Compared with the off-the-shelf plans above, this one is tailored for the needs of each client. Thus, it does not have a definite price, but varies from client to client depending on the particular needs. This is a plan for large businesses that desire to automate workflows, and need more support.

Shopify – the best platform for your online retailing

To sum it up, Shopify is the best online retail platform to manage orders, shipping, and payments anywhere you go. Despite the fact that numerous companies still sell the products in physical stores, more and more entrepreneurs opt for online shopping. If you are still offline, Shopify might help you go online and focus on creating brand-new products while your online store generates sales for you.

We can help you set up and launch your Shopify store. Our specialists will analyze the niche to configure the best marketing strategy, setup and design your store, help with ads and social media setup and offer professional support to let your business work for you. To discuss a project you can fill in the form on the website or contact us on Telegram.
Shopify – the best platform for your online retailing
To sum it up, Shopify is the best online retail platform to manage orders, shipping, and payments anywhere you go. Despite the fact that numerous companies still sell the products in physical stores, more and more entrepreneurs opt for online shopping. If you are still offline, Shopify might help you go online and focus on creating brand-new products while your online store generates sales for you.

We can help you set up and launch your Shopify store. Our specialists will analyze the niche to configure the best marketing strategy, setup and design your store, help with ads and social media setup and offer professional support to let your business work for you. To discuss a project you can fill in the form on the website or contact us on Telegram.
Start your 14-day free trial to test all Shopify features today!
Start your 14-day free trial to test all Shopify features today!
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Useful links

ecomlife.pro/services – prebuilt dropshipping stores, Shopify store development, store review, video editing and other services.

@shopifyeasy – our fast-growing Ecommerce & Dropshipping community.

@ecomtoday_en – information channel with useful articles and topical news.
Useful links

ecomlife.pro/services – prebuilt dropshipping stores, Shopify store development, store review, video editing and other services.

@shopifyeasy – our fast-growing Ecommerce & Dropshipping community.

@ecomtoday_en – information channel with useful articles and topical news.

In our Ecommerce Community, we unite everyone who shares an interest in selling items online and wants to enhance knowledge in this area.
In our Ecommerce Community, we unite everyone who shares an interest in selling items online and wants to enhance knowledge in this area.