Ecommerce Life | November 10, 2020

Types of dropshipping stores: one product, general, niche

Types of dropshipping stores: one product, general, niche
Types of dropshipping stores
Before starting your own dropshipping business you should carefully examine and analyze the market. With no sufficient planning your business may go wrong and result in a complete drop. Fear of failure may trigger the person to stop the business on the very first steps. Dropshipping beginners face such a challenge while choosing the type of the store: one product, general, niche.

If you are reading this article, there is a huge probability that you faced the same dilemma. Our team created a thorough manual to help you be more confident in choosing a niche. In this article we will also mention advantages and drawbacks of each type of the store.
Before starting your own dropshipping business you should carefully examine and analyze the market. With no sufficient planning your business may go wrong and result in a complete drop. Fear of failure may trigger the person to stop the business on the very first steps. Dropshipping beginners face such a challenge while choosing the type of the store: one product, general, niche.

If you are reading this article, there is a huge probability that you faced the same dilemma. Our team created a thorough manual to help you be more confident in choosing a niche. In this article we will also mention advantages and drawbacks of each type of the store.

One product store

One product store is simply the one which sells only one product. The whole marketing strategy and design are focused on just one item. Such a store may show relatively high results in comparison with niche and general stores. Let's look at its pros and cons.

Example: https://blendjet.com/
One product store
One product store is simply the one which sells only one product. The whole marketing strategy and design are focused on just one item. Such a store may show relatively high results in comparison with niche and general stores. Let's look at its pros and cons.

Example: https://blendjet.com/
One product store example
Pros

  • Relatively high conversion rate as the potential customers' attention is placed on one product in contrast with general or niche stores;
  • You may present your store as a brand which gives your store more loyalty;
  • You do not need to search for more goods, so you reduce the effort required to import them. You focus mostly on marketing and financial sides;
  • Your target is a narrow group of customers, which helps you warm up your Facebook pixel much faster to boost your sales. It will significantly reduce advertising costs;
  • You get simplified analytics as you get feedback and statistics concerning only one product you offer;
  • You can increase sales with an updated version of the product or complementary products.

Cons

  • To make good results you have to thoroughly test the item beforehand in a niche or general-store. It is also irrational to create multiple one product stores, as it takes more time and effort to launch and control them;
  • If you choose the wrong product, such store is less likely to recoup the costs of opening and maintaining expenses in the long run;
  • There is a high risk of losing your business when the product becomes saturated.

One product store is a nice option for you if you:

  • Already have dropshipping experience;
  • Are good at selecting profitable products and can identify bestsellers;
  • Are absolutely confident in the potential of a particular product.
Pros

  • Relatively high conversion rate as the potential customers' attention is placed on one product in contrast with general or niche stores;
  • You may present your store as a brand which gives your store more loyalty;
  • You do not need to search for more goods, so you reduce the effort required to import them. You focus mostly on marketing and financial sides;
  • Your target is a narrow group of customers, which helps you warm up your Facebook pixel much faster to boost your sales. It will significantly reduce advertising costs;
  • You get simplified analytics as you get feedback and statistics concerning only one product you offer;
  • You can increase sales with an updated version of the product or complementary products.

Cons

  • To make good results you have to thoroughly test the item beforehand in a niche or general-store. It is also irrational to create multiple one product stores, as it takes more time and effort to launch and control them;
  • If you choose the wrong product, such store is less likely to recoup the costs of opening and maintaining expenses in the long run;
  • There is a high risk of losing your business when the product becomes saturated.

One product store is a nice option for you if you:

  • Already have dropshipping experience;
  • Are good at selecting profitable products and can identify bestsellers;
  • Are absolutely confident in the potential of a particular product.

General store

General Dropshipping Store is the one with a huge variety of goods which do not belong to a particular niche. The main benefit of such stores is that you can test various products, identify top and worst selling items, and then create a one product store or sell only those items that give you high profit. Stores having multiple products have a long term potential.

Example: https://modernbeyond.com/
General store
General Dropshipping Store is the one with a huge variety of goods which do not belong to a particular niche. The main benefit of such stores is that you can test various products, identify top and worst selling items, and then create a one product store or sell only those items that give you high profit. Stores having multiple products have a long term potential.

Example: https://modernbeyond.com/
General store example
Pros

  • Opportunity to test products that belong to several different niches. You may also test several niches simultaneously;
  • Opportunity to deliver all the products from the United States (in case of selling a low quantity of different products, up to 20);
  • General stores are more stable than one product stores. When some products become too saturated, you easily import new ones without major adjustments on the website.

Cons

  • Relatively low conversion rate. When a customer sees products that have nothing in common, he/she is less likely to trust the store. To avoid it, we recommend designing the product page so that a customer has a minimum chance to switch to other products or pages. We also suggest that you do not add upsell on the product page;
  • You need to constantly monitor, analyze and change the products on sale;
  • When you simultaneously test products for different audiences, Facebook pixel is not optimized properly, which affects the effectiveness of advertising campaigns;
  • It is difficult to choose the right marketing strategy;
  • Finding the field to focus on is hard;
  • It is also complicated to brand general stores.

General store is a nice option for you if you:

  • Haven't chosen a particular niche and want to test various products to find a winning one;
  • Want to test the product and determine its potential quickly;
  • Are a beginner in dropshipping business.
    Pros

    • Opportunity to test products that belong to several different niches. You may also test several niches simultaneously;
    • Opportunity to deliver all the products from the United States (in case of selling a low quantity of different products, up to 20);
    • General stores are more stable than one product stores. When some products become too saturated, you easily import new ones without major adjustments on the website.

    Cons

    • Relatively low conversion rate. When a customer sees products that have nothing in common, he/she is less likely to trust the store. To avoid it, we recommend designing the product page so that a customer has a minimum chance to switch to other products or pages. We also suggest that you do not add upsell on the product page;
    • You need to constantly monitor, analyze and change the products on sale;
    • When you simultaneously test products for different audiences, Facebook pixel is not optimized properly, which affects the effectiveness of advertising campaigns;
    • It is difficult to choose the right marketing strategy;
    • Finding the field to focus on is hard;
    • It is also complicated to brand general stores.

    General store is a nice option for you if you:
    • Haven't chosen a particular niche and want to test various products to find a winning one;
    • Want to test the product and determine its potential quickly;
    • Are a beginner in dropshipping business.

    Niche store

    Niche store implies selling products from one niche. All the products from the niche have nearly the same purpose (stress relief, aromatherapy, self-care) or form customers' interest (fitness, pets, cars etc.)

    Example: https://luxskin.co/
    Niche store
    Niche store implies selling products from one niche. All the products from the niche have nearly the same purpose (stress relief, aromatherapy, self-care) or form customers' interest (fitness, pets, cars etc.)

    Example: https://luxskin.co/
    Niche store example
    Pros

    • The conversion rate is higher than in general stores because there are products from one niche presented;
    • You may position your store as a branded one. It makes your customers more loyal;
    • You may easily set up Facebook pixel to pump traffic to the website, as you work with nearly the same target audience. Consequently, you lower your Facebook Ad costs;
    • Niche store is more stable than a one product store – when certain products become saturated, you can easily change the range of goods by importing items from the same niche;
    • You can up-sell and cross-sell on various order stages;
    • You can extensively use email marketing for increasing LTV.

    Cons

    • Before opening a niche store you need to conduct a thorough research to understand which niche has a high chance to become profitable and what products you should opt for;
    • You will probably have to test more than one niche to find the most profitable one;
    • It is hardly likely that you import all the products with shipping from the United States.

    Niche store is a nice option for you if you:

    • Know which niches have the greatest potential;
    • Know your target audience;
    • Want to test various products in one niche;
    • Are a beginner in dropshipping business.
      Pros

      • The conversion rate is higher than in general stores because there are products from one niche presented;
      • You may position your store as a branded one. It makes your customers more loyal;
      • You may easily set up Facebook pixel to pump traffic to the website, as you work with nearly the same target audience. Consequently, you lower your Facebook Ad costs;
      • Niche store is more stable than a one product store – when certain products become saturated, you can easily change the range of goods by importing items from the same niche;
      • You can up-sell and cross-sell on various order stages;
      • You can extensively use email marketing for increasing LTV.

      Cons

      • Before opening a niche store you need to conduct a thorough research to understand which niche has a high chance to become profitable and what products you should opt for;
      • You will probably have to test more than one niche to find the most profitable one;
      • It is hardly likely that you import all the products with shipping from the United States.

      Niche store is a nice option for you if you:
      • Know which niches have the greatest potential;
      • Know your target audience;
      • Want to test various products in one niche;
      • Are a beginner in dropshipping business.
      Success of the project is determined by various factors
      In fact, the debate which dropshipping store is better and which is worse will probably never finish as everyone has positive and negative experience with a particular store. Success of the project is determined by various factors: from economic situation worldwide, season, advertising budgets to your own experience and skills. We recommend you to gauge your skills and financial capacities thoroughly and form your opinion concerning the type of a dropshipping store based on the instructions we gave.

      When you come up with the idea of your store, these are the things you need to pay attention to: search for the best products, form pricing, catchy descriptions and create an online store. To save your time and effort, and also money, we offer you professional help.

      We will help you start your entrepreneurial journey with a fully optimized general or niche dropshipping store. We conduct a thorough research and update product lists weekly. Your store will contain only quality products that fit the criteria of a winning product (wow+problem solving, has high rate and margins). You will also be given a guide on how to work with your store and an introductory consultation on launching Facebook ads.
      In fact, the debate which dropshipping store is better and which is worse will probably never finish as everyone has positive and negative experience with a particular store. Success of the project is determined by various factors: from economic situation worldwide, season, advertising budgets to your own experience and skills. We recommend you to gauge your skills and financial capacities thoroughly and form your opinion concerning the type of a dropshipping store based on the instructions we gave.

      When you come up with the idea of your store, these are the things you need to pay attention to: search for the best products, form pricing, catchy descriptions and create an online store. To save your time and effort, and also money, we offer you professional help.

      We will help you start your entrepreneurial journey with a fully optimized general or niche dropshipping store. We conduct a thorough research and update product lists weekly. Your store will contain only quality products that fit the criteria of a winning product (wow+problem solving, has high rate and margins). You will also be given a guide on how to work with your store and an introductory consultation on launching Facebook ads.
      With our help you will get a set up dropshipping store
      With our help you will get a set up dropshipping store with:

      • Custom built Shopify store for you as a platform to begin your dropshipping business immediately;
      • Premium paid theme ($180 worth) to maximize conversion rat;
      • Naming, logo, favicon, banners and products photos designed;
      • Up to 15 well researched products from one niche;
      • High-converting product descriptions;
      • Up to 500 product reviews for social proof;
      • All apps and features installed and configured;
      • All required pages set up (About Us, FAQs, Returns, Shipping, Terms of service, etc.);
      • Step-by-step Shopify guide;
      • Facebook Ads strategies;
      • 30-day mentorship to help you launch your store.

      Furthermore, our partners give our customers a special discount to connect Stripe payment system. Thus, you get an optimized online store ready to generate orders.

      If you have any questions about dropshipping business – feel free to ask us on Telegram.
      With our help you will get a set up dropshipping store with:

      • Custom built Shopify store for you as a platform to begin your dropshipping business immediately;
      • Premium paid theme ($180 worth) to maximize conversion rat;
      • Naming, logo, favicon, banners and products photos designed;
      • Up to 15 well researched products from one niche;
      • High-converting product descriptions;
      • Up to 500 product reviews for social proof;
      • All apps and features installed and configured;
      • All required pages set up (About Us, FAQs, Returns, Shipping, Terms of service, etc.);
      • Step-by-step Shopify guide;
      • Facebook Ads strategies;
      • 30-day mentorship to help you launch your store.

      Furthermore, our partners give our customers a special discount to connect Stripe payment system. Thus, you get an optimized online store ready to generate orders.

      If you have any questions about dropshipping business – feel free to ask us on Telegram.
      Start your 14-day free trial to test all Shopify features today!
      Start your 14-day free trial to test all Shopify features today!
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      Useful links

      ecomlife.pro/services – prebuilt dropshipping stores, Shopify store development, store review, video editing and other services.

      @shopifyeasy – our fast-growing Ecommerce & Dropshipping community.

      @ecomtoday_en – information channel with useful articles and topical news.
      Useful links

      ecomlife.pro/services – prebuilt dropshipping stores, Shopify store development, store review, video editing and other services.

      @shopifyeasy – our fast-growing Ecommerce & Dropshipping community.

      @ecomtoday_en – information channel with useful articles and topical news.

      In our Ecommerce Community, we unite everyone who shares an interest in selling items online and wants to enhance knowledge in this area.
      In our Ecommerce Community, we unite everyone who shares an interest in selling items online and wants to enhance knowledge in this area.